International Hotel Management
Introduction
A hotel organisation if consider developed their international portfolio, to develop in a new market should be one of the methods to increase the competence in the whole worldwide. This report aims to briefing look the InterContinental Hotels Group how to entry into a new hospitality market which the country is Russia. The report will use the eclectic theory which includes three parts they are ownership advantages, location advantages and Internalisation advantages.
During recent years, the economic crisis has slowed down the development of the international hotel market in Russia and the CIS countries from the year of 2010. With the Russia's economy has been booming in these years, it has encouraged the important sums of foreign direct investment entry into the country. Meanwhile, the growing numbers of the business travellers are recorded in the major's markets of Russia also lead the western style hotel development and the infrastructure development of the hotel room increased in a considerable situation. Because of the Moscow and St. Petersburg well supplied with branded hotels, the investors are interested in turning to these regions to expand their works. Except for the development on the branded hotels with the increasing businesses travellers in the main cities in Russia, the international operators are keen to enter the 'millioniki' cities in provincial of Russia, but the most of company do not have a single hotel under the international standard of the Russia. Another major force for hotel development in the certain countries has become the fourth coming world sporting events in the Russia, one is the 2014 Winter Olympics and the other is the coming Football World Cup in the year of 2018. The coming soon 2014 Winter Olympics host in the city of Sochi, this is provide a chance to the international hotel operators develop their business in the Russia. And the recent victory of Russia takes the responsibility to host the Football World Cup in
A hotel organisation if consider developed their international portfolio, to develop in a new market should be one of the methods to increase the competence in the whole worldwide. This report aims to briefing look the InterContinental Hotels Group how to entry into a new hospitality market which the country is Russia. The report will use the eclectic theory which includes three parts they are ownership advantages, location advantages and Internalisation advantages.
During recent years, the economic crisis has slowed down the development of the international hotel market in Russia and the CIS countries from the year of 2010. With the Russia's economy has been booming in these years, it has encouraged the important sums of foreign direct investment entry into the country. Meanwhile, the growing numbers of the business travellers are recorded in the major's markets of Russia also lead the western style hotel development and the infrastructure development of the hotel room increased in a considerable situation. Because of the Moscow and St. Petersburg well supplied with branded hotels, the investors are interested in turning to these regions to expand their works. Except for the development on the branded hotels with the increasing businesses travellers in the main cities in Russia, the international operators are keen to enter the 'millioniki' cities in provincial of Russia, but the most of company do not have a single hotel under the international standard of the Russia. Another major force for hotel development in the certain countries has become the fourth coming world sporting events in the Russia, one is the 2014 Winter Olympics and the other is the coming Football World Cup in the year of 2018. The coming soon 2014 Winter Olympics host in the city of Sochi, this is provide a chance to the international hotel operators develop their business in the Russia. And the recent victory of Russia takes the responsibility to host the Football World Cup in