INTERNATIONAL MARKETING 101 Finaliz
INTERNATIONAL BUSINESS MANAGEMENT
FINAL PROJECT REPORT
INBM 101 - INTERNATIONAL MARKETING
INSTRUCTOR – TONY KOLEOSO
GROUP MEMBERS:
STUDENT NAME ID
UMAR PATHAN 4221812
YATIN DANI 4222830
PRIYA THAKUR 4232152
CONTENTS
INTERNATIONAL STRATEGIC MARKETING PLAN 1
INTRODUCTION 2
AIM AND PURPOSE 3
MOLSON BEER COMPANY 4
BEER MARKET IN BRAZIL 5
WAYS TO MARKET MOLSON BEER IN BRAZIL 6
SWOT 6
CHALLENGES AND OPPORTUNITIES 7
BUSINESS PLAN 8
HUMAN RIGHTS AND CODES OF CONDUCT 11
MARKETING PLAN 13
MARKETING STRATEGY 13
CONCLUSION 19
REFERENCES 21
INTRODUCTION:
One of the world’s most consumed alcoholic beverages is beer. After tea and water, it is the third most popular drink all around the world. Brewing industry is huge and global business includes many dominant multinational companies and various thousands of small manufacturers ranging from regional breweries to brewpubs. Today the world is highly competitive, in which companies must maintain continuous improvement, followed by product innovation and services in order to position itself in the market. However, there are companies that enjoy not only high rankings but are also leaders of the market Molson remains market leader in Canada and various other countries. It has started to expand its operations in Brazilian market, because emerging markets like Brazil, China and India are to offer the largest growth potential in 2013-2014. However it required effective marketing tool to attain growth in Brazilian market. This paper deals with a detailed discussion on marketing strategies for Molson beer which would be effective for the company in attaining growth in Brazilian market. Sales promotion, integrated marketing communication plan, direct marketing, marketing mix, SWOT, advertising and other marketing procedures of Molson beer are to be discussed.
Majority beer is flavored with hops with some bitterness and natural preservation is
FINAL PROJECT REPORT
INBM 101 - INTERNATIONAL MARKETING
INSTRUCTOR – TONY KOLEOSO
GROUP MEMBERS:
STUDENT NAME ID
UMAR PATHAN 4221812
YATIN DANI 4222830
PRIYA THAKUR 4232152
CONTENTS
INTERNATIONAL STRATEGIC MARKETING PLAN 1
INTRODUCTION 2
AIM AND PURPOSE 3
MOLSON BEER COMPANY 4
BEER MARKET IN BRAZIL 5
WAYS TO MARKET MOLSON BEER IN BRAZIL 6
SWOT 6
CHALLENGES AND OPPORTUNITIES 7
BUSINESS PLAN 8
HUMAN RIGHTS AND CODES OF CONDUCT 11
MARKETING PLAN 13
MARKETING STRATEGY 13
CONCLUSION 19
REFERENCES 21
INTRODUCTION:
One of the world’s most consumed alcoholic beverages is beer. After tea and water, it is the third most popular drink all around the world. Brewing industry is huge and global business includes many dominant multinational companies and various thousands of small manufacturers ranging from regional breweries to brewpubs. Today the world is highly competitive, in which companies must maintain continuous improvement, followed by product innovation and services in order to position itself in the market. However, there are companies that enjoy not only high rankings but are also leaders of the market Molson remains market leader in Canada and various other countries. It has started to expand its operations in Brazilian market, because emerging markets like Brazil, China and India are to offer the largest growth potential in 2013-2014. However it required effective marketing tool to attain growth in Brazilian market. This paper deals with a detailed discussion on marketing strategies for Molson beer which would be effective for the company in attaining growth in Brazilian market. Sales promotion, integrated marketing communication plan, direct marketing, marketing mix, SWOT, advertising and other marketing procedures of Molson beer are to be discussed.
Majority beer is flavored with hops with some bitterness and natural preservation is
References: 7. Michael E. Porter. (2008). "The Five Competitive Forces that Shape Strategy", Harvard Business Review 8 9. Mukamal KJ, Conigrave KM, Mittleman MA (2003). "Roles of drinking pattern and type of alcohol consumed in coronary heart disease in men". N Engl J Med. 348 (2) 10