International Marketing
KULIYYAH OF ECONOMICS & MANAGEMENT SCIENCES
DEPARTMENT OF ECONOMICS
GROUP PROJECT
EXPORTING AUTOMOBILE INDUSTRY: PROTON
Prepared by | : | TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518) | Section Number | : | 1 | Course CodeCourse Title | :: | MKTG 4810International Marketing | Lecturer’s NameSemester, YearSubmission Date | ::: | Assoc. Prof. Dr. Ahasanul Haque1, 2011/20129th December 2011 |
TABLE OF CONTENT
NO. | TOPIC | PAGE | 1.0 | INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study 1.3 Problem Statement 1.4 Objective of the Study 1.5 Significance of the Study | | 2.0 | LITERATURE REVIEW2.1 Shift Share2.2 PROTON | | 3.0 | RESEARCH METHODOLOGY3.1 Shift-Share Method | | 4.0 | ANALYSING RESULTS AND DISCUSSION | | 5.0 | RECOMMENDATION | | 6.0 | CONCLUSION | | 7.0 | REFERENCES | |
1.0 INTRODUCTION
1.1 Brief Introduction
Taken from the definition of Investopedia, export can be defined as a function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. In the last 20 years, Malaysia economy has been transformed from a protected low income supplier of raw materials to a middle income emerging multi-sector market economy driven by manufactured exports, particularly electronics and semiconductors, which constitute about 90% of exports. The automotive industry in Malaysia is one of the most important and strategic industry in the development of Malaysia’s economy and transforming Malaysia into industrialized nation. Malaysia has four national automobile industries; they are Perusahaan Otomobile Nasional Bhd, known as Proton, Perusahaan Otomobile Kedua Berhad (Perodua), NAZA, and DBR-HICOM. These automobile companies are playing important role in the providing the opportunities of employment, upgrading the
DEPARTMENT OF ECONOMICS
GROUP PROJECT
EXPORTING AUTOMOBILE INDUSTRY: PROTON
Prepared by | : | TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518) | Section Number | : | 1 | Course CodeCourse Title | :: | MKTG 4810International Marketing | Lecturer’s NameSemester, YearSubmission Date | ::: | Assoc. Prof. Dr. Ahasanul Haque1, 2011/20129th December 2011 |
TABLE OF CONTENT
NO. | TOPIC | PAGE | 1.0 | INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study 1.3 Problem Statement 1.4 Objective of the Study 1.5 Significance of the Study | | 2.0 | LITERATURE REVIEW2.1 Shift Share2.2 PROTON | | 3.0 | RESEARCH METHODOLOGY3.1 Shift-Share Method | | 4.0 | ANALYSING RESULTS AND DISCUSSION | | 5.0 | RECOMMENDATION | | 6.0 | CONCLUSION | | 7.0 | REFERENCES | |
1.0 INTRODUCTION
1.1 Brief Introduction
Taken from the definition of Investopedia, export can be defined as a function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. In the last 20 years, Malaysia economy has been transformed from a protected low income supplier of raw materials to a middle income emerging multi-sector market economy driven by manufactured exports, particularly electronics and semiconductors, which constitute about 90% of exports. The automotive industry in Malaysia is one of the most important and strategic industry in the development of Malaysia’s economy and transforming Malaysia into industrialized nation. Malaysia has four national automobile industries; they are Perusahaan Otomobile Nasional Bhd, known as Proton, Perusahaan Otomobile Kedua Berhad (Perodua), NAZA, and DBR-HICOM. These automobile companies are playing important role in the providing the opportunities of employment, upgrading the
References: 1. Mohd. Rosli, “The Automobile Industry and Performance of Malaysian auto production”, Journal of Economic Corporation 27, 1(2006) 89-114. 2 3. Ari Kokko, (2002) “Export led-growth in East Asia: Lesson for Europe’s Transition Economies”, Working Paper no.142, February 2002. Retrieved December 1 2011, from http://ideas.repec.org/p/hhs/eijswp/0142.html. 4. David Buehler (2007), “Enlargement of a Customs Union: A Education in Trade Diversion?” 5 6. Mohd. Uzir Mahidin & R. Kanageswary, (2004) “The Development of Automobile Industry and the Road Ahead”, Retrieved December 1 2011, from http://www.statistics.gov.my/portal/download_journals/files/2004/Volume2/Contents_AUTOMOBILE.pdf. 9. Michael F. Martin.(2008). The Proposed U.S.-Malaysia Free Trade Agreement 10 13. Kannan Govindan &A. Noorul Haq. (2009). Analyzing supplier development criteria for an automobile industry. 14. George K. Chacko. (2006). Proton transitioning to Malaysian engine. Vol. 29 No. 3, 2006 pp. 139-151 15 16. Mohd. Uzir Mahidin and R. Kanageswary (2004), the Development of the Automobile Industry and the Road Ahead 17 18. The Automotive Supply Chain: Global Trends and Asian Perspectives, Veloso and Kumar (January 2002), ERD Working Paper Series No. 3, Economics and Research Department.