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international marketing assignment one
Assignment one
International Marketing (BX770007)

Jason Products
International Market Expansion Proposal
Submitted by: Sahil Godbole
Student id: 1000017637
Max word count: 2000

Executive summary
This proposal is drafted on behalf of Jason products, a family owned business which deals in high quality dining apparels and table protection solutions. Our company offers a wide range of innovative products, which are practical and beautiful to use, over the past numerous years which have helped the company to grow unanimously, and today is regarded as a world leader in cork backed placemat manufacture and designs. The company has its headquarters in Auckland, with the branches in USA, UK and Australia. ( (www.jason.co.nz, 2013)
This proposal is regarding the exporting of the company products to four new countries, stated with an explanation about the potential markets will be an advantage for the company to begin exporting the company products. This proposal will cover the financial, economic and cultural factors in short, prevailing the recommended countries in this report. Generally, the competition, the market trends in international and domestic markets, the environment and the developments have a direct impact on success of any organisation. It is always good to have a great understanding of the current scenario of the impulsive market, which will provide a support for us to plan well and take proper decisions.

Target countries for export:

South Korea
Japan
Italy
Spain

South Korea:
South Korea is a developed country with a high per-capita income economy and is considered to be one of the most industrialised member countries in the OECD. (http://en.wikipedia.org, 2015) . The country’s economy was one of the world’s fastest growing and developing economies till the late 1990’s. South Korean economy is highly dependent on international trade. In the year 2010, South Korea was the tenth largest importer


Bibliography: (2013). Retrieved from www.jason.co.nz: www.jason.co.nz (2013). Retrieved from worldbusinessculture.com: http://www.worldbusinessculture.com/Business-in-South-Korea.html (2013). Retrieved from internationalliving.com: http://internationalliving.com/countries/italy/the-economy-in-italy/ (2013, july). Retrieved from spanishculture: http://www.donquijote.org/culture/spain/ (2014). Retrieved from focus economics: http://www.focus-economics.com/countries/japan (2015, january). Retrieved from wikipedia/spain: http://en.wikipedia.org/wiki/Economy_of_Spain (2015, jan). Retrieved from wikipedia: http://en.wikipedia.org/wiki/South_Korea mfat.govt.nz. (2014, august). Retrieved from mfat.govt.nz: http://mfat.govt.nz/Trade-and-Economic-Relations/2-Trade-Relationships-and-Agreements/Korea/index.php www.exporttojapan.co.uk. (2013). Retrieved from www.exporttojapan.co.uk/doing business/finding-best-to-route-market-in-japan
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