International Marketing Case Study

Indonesia being the third largest populated country in Asia, drew the attention of GE. It invested $2.5 billion in developing a power plant project. Moreover it came up with an huge engine repair facility. GE came up with Technology Indonesia a joint venture with the Indonesian government for sharing and transfer of technology.
In Mexico, GE came up with a research and development centre known as GE Gas. It was a joint venture with MABE, a Mexican appliance company. It produces about 30% of the gas stove requirement in the US. GE is also investing about $600 million in setting up a thermo electric power plant.
As there was limited scope for further market expansion in USA, GE’s CEO, John F. Welch Jr., along with its vice chairman has been advocating for going global.
a) Free trade policies b) Restrictive trade policies
c) Internal Integration d) Data Integration 3) International marketing integrates the economies of different countries and develops ________________________.
a) Mutual cooperation b) Bilateral business relations c) Data Integration d) Internal Integration

4) International marketing creates new avenues in which of the following areas?
a) Dispute resolution b) Employment generation
c) Ethical marketing d) Customer satisfaction

5) Which of the following helps in reducing the gap between the developed and developing