International Marketing Ch 1
Discussion Questions for Chapter 1
The Scope and Challenge of International Marketing
Discussion Questions
|1. |Define: | |
| |International marketing |Foreign uncontrollables |
| |Controllable elements |Marketing relativism |
| |Uncontrollable elements |Self-reference criterion (SRC) |
| |Domestic uncontrollables |Global awareness |
2. “. . . the marketer’s task is the same whether applied in Dime Box, Texas, or Dar es Salaam, Tanzania.”
Discuss. The only difference between domestic marketing and international marketing is that the activities take place in more than one country. Therefore, the marketing task is the same throughout the world.
3. How can the increased interest in international marketing on the part of the U.S. firms be explained?
Increased interest has been brought about because of changing competitive structures, coupled with shifts in demand characteristics throughout the world. The U.S. market has reached saturation levels for many products, and increasing numbers of firms are faced with surpluses which must be sold. Also, many firms find that return on investment may be higher in foreign markets than in domestic markets. Finally, more and more firms realize that tomorrow’s markets will be world markets and it is imperative that they establish world market positions early.
4. Discuss the four phases of international marketing involvement.
The first phase includes those domestic firms which have no foreign business activity
The Scope and Challenge of International Marketing
Discussion Questions
|1. |Define: | |
| |International marketing |Foreign uncontrollables |
| |Controllable elements |Marketing relativism |
| |Uncontrollable elements |Self-reference criterion (SRC) |
| |Domestic uncontrollables |Global awareness |
2. “. . . the marketer’s task is the same whether applied in Dime Box, Texas, or Dar es Salaam, Tanzania.”
Discuss. The only difference between domestic marketing and international marketing is that the activities take place in more than one country. Therefore, the marketing task is the same throughout the world.
3. How can the increased interest in international marketing on the part of the U.S. firms be explained?
Increased interest has been brought about because of changing competitive structures, coupled with shifts in demand characteristics throughout the world. The U.S. market has reached saturation levels for many products, and increasing numbers of firms are faced with surpluses which must be sold. Also, many firms find that return on investment may be higher in foreign markets than in domestic markets. Finally, more and more firms realize that tomorrow’s markets will be world markets and it is imperative that they establish world market positions early.
4. Discuss the four phases of international marketing involvement.
The first phase includes those domestic firms which have no foreign business activity