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International Marketing-Japan

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International Marketing-Japan
Module: International Marketing

Marketing in International Markets :
Country Snapshot : Japan

Japan : Country of varied hues

Japan- Bird’s eye view
Formation
Capital
Population
Ethnic Groups

: 660 BC
: Tokyo
: 128 Million (2010) (10th largest)
: Japanese (98.5%), Korean (0.5%),
Chinese (0.4%), Others (0.6%)
Government
: Unitary parliamentary democracy (Diet)
& Constitutional democracy (Emperor)
GDP (Nominal)
: USD 5.4558 Trillion (3rd)
Per capita income : USD 42,820 (16th )
Exports
: USD 790 Bn (4th)
Imports
: USD 726 Bn (4th)
Life expectancy
: 82.6 yrs (1st)

Japan- Land of the Rising Sun
Geography :
Lies in Far East along Asia Pacific
Coast
Comprises of 6852 islands
About 73 % forested, mountainous, unsuitable for agriculture, industry or residential use
Population densely populated along coastal regions
Plagued by Volcanoes (108 active),
Earthquakes, Tsunami, Typhoons
Predominantly Temperate climate, heavy winters in north, rains in south

Japan- History
(600BC -1100 AD) : Ancient history dominated by Nara period with high Buddhist influence
(1200 – 1860 AD) : Feudal era in12th century – dominance of Samurai &other warrior clans
1854 : Comdr. Mathew Perry of US forced opening of Japan
1890-1945 : Japan invaded, annexed other countries & fought many wars - Sion-Japanese war, Russo-Japanese war, World War –I & II
1941 : Pearl Harbour bombed by Japan
1945 : Hiroshima Nagasaki atomic bombing by US & surrender by Japan
1947 : Adoption of new constitution

Japan- Political system
Follows constitutional monarchy & parliamentary democracy
Emperor Akhihito – ceremonial figurehead
Diet- bicameral parliament- Houses of representatives & councilors Prime Minister Yoshihiko Noda- head of the state with council of of ministers
Civil & criminal law - administered by 4 tiers of courts
Defense – Japan maintains one of the largest military budgets but restricted by International treaty from right to
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