International Marketing - Marketing Plan for Setting Up Business in Foreign Countries
MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING
1
ITC Hotels going global: Marketing plan for international marketing
Submitted by:
Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069
Under the guidance of
Prof. R. B. Easwaran
Loyola Institute of Business Administration, Loyola College, Chennai - 600 034, India.
MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING
2
Executive Summary: Launched on October 18, 1975, ITC Hotels, India's premier chain of luxury hotels, as a brand has become synonymous with Indian hospitality. With over 90 hotels in 67 destinations throughout India, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety. A leader in the premium hospitality segment, ITC Hotels have had the privilege of hosting world leaders, Heads of State and discerning guests from across the world and within. This is a core competitive advantage for ITC going global. Growth under Four Brands: Acknowledged as one of the finest in Indian hospitality, ITC Hotels are classified under four distinct brands. ITC Hotels - Luxury Collection are a super deluxe and premium hotels located at strategic business and leisure locations. Welcom Hotel & Sheraton Two of their Hotels have been aligned under the renowned Sheraton brand, offering warm, comforting services to the global traveler. Three Welcom Hotels are designed to cater to the discerning business and leisure traveler offering five-star hospitality. Fortune Hotels offer full service properties all over India, including smaller towns and cities, ideal for the budget traveler. WelcomHeritage brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavors to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. Objective: Present study analyzing the opportunities of
1
ITC Hotels going global: Marketing plan for international marketing
Submitted by:
Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069
Under the guidance of
Prof. R. B. Easwaran
Loyola Institute of Business Administration, Loyola College, Chennai - 600 034, India.
MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING
2
Executive Summary: Launched on October 18, 1975, ITC Hotels, India's premier chain of luxury hotels, as a brand has become synonymous with Indian hospitality. With over 90 hotels in 67 destinations throughout India, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety. A leader in the premium hospitality segment, ITC Hotels have had the privilege of hosting world leaders, Heads of State and discerning guests from across the world and within. This is a core competitive advantage for ITC going global. Growth under Four Brands: Acknowledged as one of the finest in Indian hospitality, ITC Hotels are classified under four distinct brands. ITC Hotels - Luxury Collection are a super deluxe and premium hotels located at strategic business and leisure locations. Welcom Hotel & Sheraton Two of their Hotels have been aligned under the renowned Sheraton brand, offering warm, comforting services to the global traveler. Three Welcom Hotels are designed to cater to the discerning business and leisure traveler offering five-star hospitality. Fortune Hotels offer full service properties all over India, including smaller towns and cities, ideal for the budget traveler. WelcomHeritage brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavors to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. Objective: Present study analyzing the opportunities of