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International Strategic Management (Ism)
Strategic Management

Course: BABS

Westminster International College

Strategic Management
Course: BABS Semester: Six Name: MD. Jewel Rana Ref no: 083DBKL0610 Lecture’s name: Mr. Francis Asirvatham Submission Date: 20/12/2012

1

Md. Jewel Rana

Semester: Six

Strategic Management

Course: BABS

Table of contents 1.0 Cover page………………………………………………………..1 2.0 Introduction …………………………………………………........3 3.0 Background of companies ….............................................................................3
3.1 SEMCO……………………………………………………………………….……3 3.2 Southwest airlines ………………………………………........................................3

4.0 Research objectives………………………………………..….... 4 5.0 Strategy to SEMCO (Descriptive)……………………………….4 6.0 Critical analysis of prescriptive and descriptive strategy…….….5 7.0 Strategic management process of SEMCO……………………....6
7.1 Managing Without managers.………………………………………………….....6 7.2 Forget About Top Line …………………………………………………………...6 7.3 Employee Empowered leadership ………………………………………………..6 7.4 Never stop being a start-up……………………………………………….…….…6 7.5 Give up control …………………………………………………………………...6 7.6 payment system………………………………………………………..…………..7 7.7 Make decisions quickly and openly……………………………………………….7 7.8 Partner promiscuously………………………………………………………………………………………….7 7.9 Let talent find its place …………………...............................................................7

8.0 Strategy to Southwest airline (prescriptive)…...............................7 9.0 Strategic management process of Southwest airline…………….8
9.1 Operational Cost and Efficiency……………………………………8
9.1.1 Labor cost…………………………………………………..………….8 9.1.2 Fuel Cost………………………………………………………………8

9.2 Customer Service……………………………………………………8
9.2.1 point to point service……………………….…………………….……..8
2

Md. Jewel Rana

Semester: Six

Strategic Management

Course: BABS

9.2.2 E- ticketing…………………………………………………………...…9 9.2.3 Secondary Airports……………………………………………………..9

9.3 Employee/Labor Relations…………………………………………9
9.3.1


References: Course: BABS Clarke, R., 2002
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