International Trade and Global Marketing
Feel free to send me an e-mail with any questions about the course or if you want to arrange an appointment.
2. Course Requirements and Grading
The course grade is based on Absolute Rating. The final grade will be determined using the following weights:
① Attendance 15%
Students are expected to attend class and participate in discussions, unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative impact on the participation portion of your grade. If you know beforehand that you will miss a class, please notify me in advance.
Any absence without leave won't be permitted.
② Exam 70% (midterm 35% + final 35%)
This is an in-class essay exam covered throughout the entire course. The mid range is excluded from the final exam. No makeup exam will be given.
Material to be covered during the exam will be announced at least one week before the exam.
③ Team Project 15%
Each student is required to participate in individual or team presentation. The presentation should be conducted in English through PPT format. There’re no restrictions at all except time compliances. It should be finished within 20 minutes. 3. Course Schedule week 1
(09/03)
Ch. 01 Introduction to Global Marketing
week 2
(09/10)
Ch. 02 The Global Economic Environment
case 2-3
week 3
(09/17)
Ch. 03 The Global Trade Environment
case 3-1
week 4
(09/24)
Ch. 04 Social and Cultural Environments
case 4-1
week 5
(10/01)
Ch. 05 The Political, Legal, and Regulatory Environments
case 5-2
week 6
(10/08)
Ch. 06 Global Information Systems and Market Research
case 6-2
week 7
(10/15)
Ch. 07 Segmentation, Targeting, and Positioning
case 7-2
week 8
(10/22)
Midterm Exam
week 9
(10/29)
Ch. 08 Importing, Exporting, and Sourcing
case 8-1
week 10
Global Market Entry Strategies:
Ch. 09
(11/05)
2. Course Requirements and Grading
The course grade is based on Absolute Rating. The final grade will be determined using the following weights:
① Attendance 15%
Students are expected to attend class and participate in discussions, unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative impact on the participation portion of your grade. If you know beforehand that you will miss a class, please notify me in advance.
Any absence without leave won't be permitted.
② Exam 70% (midterm 35% + final 35%)
This is an in-class essay exam covered throughout the entire course. The mid range is excluded from the final exam. No makeup exam will be given.
Material to be covered during the exam will be announced at least one week before the exam.
③ Team Project 15%
Each student is required to participate in individual or team presentation. The presentation should be conducted in English through PPT format. There’re no restrictions at all except time compliances. It should be finished within 20 minutes. 3. Course Schedule week 1
(09/03)
Ch. 01 Introduction to Global Marketing
week 2
(09/10)
Ch. 02 The Global Economic Environment
case 2-3
week 3
(09/17)
Ch. 03 The Global Trade Environment
case 3-1
week 4
(09/24)
Ch. 04 Social and Cultural Environments
case 4-1
week 5
(10/01)
Ch. 05 The Political, Legal, and Regulatory Environments
case 5-2
week 6
(10/08)
Ch. 06 Global Information Systems and Market Research
case 6-2
week 7
(10/15)
Ch. 07 Segmentation, Targeting, and Positioning
case 7-2
week 8
(10/22)
Midterm Exam
week 9
(10/29)
Ch. 08 Importing, Exporting, and Sourcing
case 8-1
week 10
Global Market Entry Strategies:
Ch. 09
(11/05)