International Trade and Mariano
Case Study 1: A Golden Opportunity: Exporting Easy Flame Barbeques to Argentina?
1. Many export activities begin in this way; however, there are a number of issues Mariano has overlooked. Name five of these.
2. Mariano has chosen indirect export as his initial mode of entry-discuss the advantages of this compared to other possible entry modes Mariano might have chosen.
3. How might Austrade be able to help Mariano with his proposed international marketing venture? Identify the types of services that Austrade offers.
4. In what ways will Mariano’s background and skill set assist him in undertaking this venture? What skills might he lack? Is his general approach one that you would personally recommend?
5. In what ways would exporting the barbeques to Argentina differ from distributing the products to other parts of Australia where they are currently not available (such as Western Australia)? Are there advantages to internationalization?
6. What uncontrollable factors in Argentina could impact on Mariano’s chances of success in his proposed international marketing venture? In particular review the role of economic and financial conditions.
7. Assuming the Easy Flame manufactures are interested in selling the products what are some of the important decisions Mariano needs to make in formulating an export marketing strategy?
Answers
1. Many export activities begin in this way; however, there are a number of issues Mariano has overlooked. Name five of these.
There are many exporters who started their business from different countries n they being the origin of other country as Mariano, one among the same, Mariano Ferreyra, an Argentinean-Australian who has been resident in Australia for a number years, found this some what surprising. Here are the Issues on which Mariano over looked 1) He has noted some of the similarities in lifestyles between Australian and his fellow Argentineans, and having traveled to Brazil he could see similarities there as well. 2) Noted
1. Many export activities begin in this way; however, there are a number of issues Mariano has overlooked. Name five of these.
2. Mariano has chosen indirect export as his initial mode of entry-discuss the advantages of this compared to other possible entry modes Mariano might have chosen.
3. How might Austrade be able to help Mariano with his proposed international marketing venture? Identify the types of services that Austrade offers.
4. In what ways will Mariano’s background and skill set assist him in undertaking this venture? What skills might he lack? Is his general approach one that you would personally recommend?
5. In what ways would exporting the barbeques to Argentina differ from distributing the products to other parts of Australia where they are currently not available (such as Western Australia)? Are there advantages to internationalization?
6. What uncontrollable factors in Argentina could impact on Mariano’s chances of success in his proposed international marketing venture? In particular review the role of economic and financial conditions.
7. Assuming the Easy Flame manufactures are interested in selling the products what are some of the important decisions Mariano needs to make in formulating an export marketing strategy?
Answers
1. Many export activities begin in this way; however, there are a number of issues Mariano has overlooked. Name five of these.
There are many exporters who started their business from different countries n they being the origin of other country as Mariano, one among the same, Mariano Ferreyra, an Argentinean-Australian who has been resident in Australia for a number years, found this some what surprising. Here are the Issues on which Mariano over looked 1) He has noted some of the similarities in lifestyles between Australian and his fellow Argentineans, and having traveled to Brazil he could see similarities there as well. 2) Noted