International Travel Agency Business Plan
International Travel Agency Business Plan
Executive Summary
Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
The company 's goals over the next three years are: • Sales of $650,000 by year three. • Maintain margins of 10% on all airline travel. • Achieve 15% of sales from the Internet. • Develop strategic alliances with service providers nationally, internationally, and in the Woodville area.
In order to achieve these goals ATI needs to focus on the three key areas of: • Effective segmentation and targeting of adventure travelers within the larger travel market. • Successfully position ourselves as adventure travel specialists. • Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing. • Develop a repeat-business base of loyal customers in order to create sufficient sales.
ATI will be a sole proprietorship owned and operated by Shea Delaney in the town of Atkins Grove, California. The founder and employees of ATI are experienced travel industry professionals and are passionate about the activities ATI will promote and offer.
ATI 's total start-up capital requirement is approximately $102,500. Start-up will be financed through the owner 's personal investment and a long-term note of $85,000 secured from the Woodville First National Bank.
Executive Summary
Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
The company 's goals over the next three years are: • Sales of $650,000 by year three. • Maintain margins of 10% on all airline travel. • Achieve 15% of sales from the Internet. • Develop strategic alliances with service providers nationally, internationally, and in the Woodville area.
In order to achieve these goals ATI needs to focus on the three key areas of: • Effective segmentation and targeting of adventure travelers within the larger travel market. • Successfully position ourselves as adventure travel specialists. • Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing. • Develop a repeat-business base of loyal customers in order to create sufficient sales.
ATI will be a sole proprietorship owned and operated by Shea Delaney in the town of Atkins Grove, California. The founder and employees of ATI are experienced travel industry professionals and are passionate about the activities ATI will promote and offer.
ATI 's total start-up capital requirement is approximately $102,500. Start-up will be financed through the owner 's personal investment and a long-term note of $85,000 secured from the Woodville First National Bank.