Internationalization Process

The internationalisation process of the firm
- a case study

Tomas Sylverberg

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Avdelning, Institution Division, Department

Datum Date 2004-01-20

Ekonomiska institutionen 581 83 LINKÖPING

Språk Language Svenska/Swedish X Engelska/English

Rapporttyp Report category Licentiatavhandling Examensarbete

ISBN

ISRN Internationella ekonomprogrammet 2004/26

C-uppsats X D-uppsats

Serietitel och serienummer Title of series, numbering

ISSN

Övrig rapport ____

URL för elektronisk version http://www.ep.liu.se/exjobb/eki/2004/iep/026/

Titel Title

Företagets internationaliseringsprocess - en fallstudie The internationalisation process of the firm - a case study

Författare Author

Tomas Sylverberg

Sammanfattning Abstract Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. Purpose: The purpose of this thesis is to study to what extent the Uppsala model is applicable to a small manufacturing firm, and to see if the theory, combined with the Porterian framework, can provide a more solid framework for the description of the internationalisation process of the firm. Method: The master thesis is based on one personal interview with the CEO of the study object, Bukowski design. Results: The internationalisation process of the firm can to some extent be explained using the Uppsala model. It is, however, valuable to complete the picture with, for example, Porter’s theories, that permit a deeper understanding.

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Nyckelord Keyword Internationalisation, competitive advantage, international strategy, establishment chain, risk, Bukowski design, Peter Gustavsson

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Avdelning, Institution Division, Department Ekonomiska institutionen 581 83 LINKÖPING

Datum Date 2004-01-20

Språk Language Svenska/Swedish X Engelska/English

Rapporttyp Report category