Preview

InternationalMarketing GroupProjectReport OSIM 11July2014

Good Essays
Open Document
Open Document
7470 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
InternationalMarketing GroupProjectReport OSIM 11July2014
ELECTRONIC ASSIGNMENT COVERSHEET

Student Number
32014365
Given name
CHARISSA POON YUN ZHI 32014365, EILLY TAN SHUANG LI 32023334, LIM HUI YING LYNETTE 32190901, RACHEL SIM SIM YEE 31323868
Email
32014365@sma.edu.sg

Unit Code
BUS 321
Unit name
International Marketing
Enrolment mode
Internal
Date
7 July 2014
Assignment number
3
Assignment name
Group Project Report
Tutor
Mr. Jeffrey Quak

Student’s Declaration:

Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit.

This submission complies with Murdoch University 's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/. If I have any doubts or queries about this, I am further aware that I can contact my Unit Coordinator prior to submitting the assignment.

I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: reproduce this assignment and provide a copy to another academic staff member; and/or submit a copy of this assignment to a plagiarism-checking service. This web-based service may retain a copy of this work for the sole purpose of subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce it in any form.

I have retained a copy of this assignment.

I will retain a copy of the notification of receipt of this assignment. If you have not received a receipt within three days, please check with your Unit Coordinator.

I am aware that I am making this declaration by submitting this document electronically and by using my Murdoch ID and password it is deemed equivalent to executing this declaration with my written signature.
Optional Comments to Tutor:
E.g. If this is a group assignment, list group members here

TABLE OF CONTENT

EXECUTIVE SUMMARY 3
1. INTERNATIONAL ENVIRONMENT 5
1.1 SWOT Analysis 5
1.2 Mode of Entry



References: Alibaba. 2014. Alibaba Group. Accessed July 6, http://alibaba.com/trade Advantages and Challenges of Franchising Basu, Chirantan. 2014. “The Advantages & Disadvantages of a Wholly Owned Subsidiary.” Ehow. http://www.ehow.com/info_8627934_advantages-disadvantages-wholly-owned-subsidiary.html Bengtsson, Lars and Mandar Dabhilkar Beurer, 2014. “Beurer - Specialist for health & well-being.” Beurer Medical. http://www.beurer.com/web/en/beurer/about_us/beurer.php Bonomelli, Mindy CET 2014. “German businesses fret over profit threat from Russia Ukraine sanctions”. EuroNews. http://www.euronews.com/2014/03/25/german-businesses-fret-over-profit-threat-from-russia-ukraine-sanctions Credit Suisse, 2012 EUSFTA. 2011. Ministry of Trade and Industry Singapore. http://www.mti.gov.sg/MTIInsights/Pages/EUSFTA.aspx European Union – Singapore Free Trade Agreement (EUSFTA) concluded Economist. 2014 “Recent vigour hides underlying weaknesses in Europe’s leading economy.” The Economist. http://www.economist.com/news/finance-and-economics/21603439-recent-vigour-hides-underlying-weaknesses-europes-leading-economy-clouds-ahead Economist Geert Hofstede. 2014. “Applications to global branding and advertising strategy and Research.” The Hofstede Centre. http://geert-hofstede.com/germany.html Hartman, Dennis Hussainl, Akmal. 2013. “International Marketing Strategy: Standardization versus Adaptation.” Management and Administrative Sciences Review Kinsella, Stephen. 2012. “Selective distribution: An overview of EU and National case law.” Institute of Competition Law. http://awa2012.concurrences.com/academic/article/selective-distribution-an-overview Languages Across Europe Laxly. 2014. Laxly Massage Chairs Series. Accessed July 6, http://www.laxly.com/en/ Levine, Michele Monger, Brian. 2012. “Advertising- Creative Implementation.” Smartamarketing. http://smartamarketing.wordpress.com/2012/02/01/advertising-creative-implementation/ Mooij, Marieke and Geert Hofstede NHS. 2014. “What’s Your BMI?” NHS Choices. Accessed July 6, http://www.nhs.uk/Livewell/loseweight/Pages/BodyMassIndex.aspx Orwig, Ken OSIM. 2013. "Annual Report 2013 - Advantages and Challenges of Franchising." OSIM International Ltd Franchising World 39 (6): 43-44. OECD Better Life Index Phillip Capital. 2014. “OSIM International Limited, Growth in the Power of uInfinity”. Phillip Capital Pte Ltd. http://internetfileserver.phillip.com.sg/POEMS/Stocks/Research/ResearchCoverage/SG/OSIM20140507.pdf Rivas, Anthony Reuters, Thomson. 2014. “Political risk drags down German industrial orders in May.” MSN News. http://money.msn.com/businessnews/article.aspx?feed=OBR&date=20140704&id=17752341 Reuters, Thomson Salary Explorer. 2014. “Salary Survey in Berlin.” Salary Explorer. http://www.salaryexplorer.com/salary-survey.php?loc=980&loctype=3 Viegas, Jennifer Wong, Andy. 2014. "OSIM International: Soothing success." OCBC Investment Research. http://www.ocbcresearch.com/Article.aspx?type=research&id=20140505101538_83095 Whang, Rennie World Guides, 2014. “Berlin Life and Travel Tips.” TravelSmart Ltd. http://www.world-guides.com/europe/germany/berlin-brandenburg/berlin/life.html

You May Also Find These Documents Helpful

  • Better Essays

    I declare that this assessment item is my own work, except where acknowledged, and has not…

    • 1312 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The Senate of the University has labeled plagiarism an instructional offence. For the University’s purposes to plagiarize is to “use and pass off as one's own idea or product work of another without expressly giving credit to another”. Being caught plagiarizing can result in one being expelled, suspended from all studies at the University, suspended from full-time studies, awarded a reprimand, refused permission to continue or to register in a specific degree program but subject to having met all academic requirements shall be permitted to register and continue in some other program, placed on Academic Warning, or awarded an F or Abs in a course or examination. For specific examples of plagiarism and tips on how to avoid it visit…

    • 1650 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    I declare that all material in this assessment is my own work except where there is clear acknowledgement or reference to the work of others and I have complied and agreed to the University statement on Plagiarism and Academic Integrity on the University website at www.utas.edu.au/plagiarism *…

    • 1906 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Political: what is happening politically with regards to tax policies employment laws, trade restrictions, tariffs…

    • 709 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Nt1330 Unit 3 Assignment 1

    • 2329 Words
    • 10 Pages

    I declare that I have retained a copy of this assignment. I have read and understood Curtin University policies on Plagiarism and Copyright and declare that this assignment complies with these policies. I declare that this assignment is my own work and has not been submitted previously in any form for assessment.…

    • 2329 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Moore, L 1997, The Flight to Franchising, US News & World Report. June 10, pp. 78-81.…

    • 1840 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Just a note about the structure of assignment answers. You will help; the assessor, the internal and external verifiers if you make it clear which question and part of the question you are addressing, by using headings and sub-heading where appropriate. This assignment construction kit should allow you to do this easily.…

    • 31182 Words
    • 105 Pages
    Powerful Essays
  • Good Essays

    I confirm that the work contained within this assignment is my own work or has been accredited to the original author.…

    • 1384 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Cmi 5001

    • 1132 Words
    • 5 Pages

    By submitting this assignment for assessment, I am also confirming that the following report is the result of my own study and efforts. I understand that if this not the case, I will be putting at risk the successful completion of this qualification.…

    • 1132 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    I declare that the assignment here submitted is original except for source material explicitly acknowledged, and that the same or related material has not been previously submitted for another course. I also acknowledge that I am aware of Institute policy and regulations on honestly in academic work, and of the disciplinary guidelines and procedures applicable to breaches of such policy and regulations.…

    • 4220 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    2014 Cover Sheets

    • 696 Words
    • 3 Pages

    I understand that this assignment may undergo electronic detection for plagiarism, and a copy of the assignment may e retained on the database and used to make comparisons with other assignments in future.…

    • 696 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

     I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.…

    • 2236 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Health and Social Care

    • 2042 Words
    • 9 Pages

    I declare that this is my own work. I understand that assignment malpractice such as plagiarism (copying), colluding or other forms of cheating will incur a heavy penalty in line with College and other policies. I have properly acknowledged the books, texts or other material quoted or used in this assignment. I am aware of the college appeals policy and assessment policy in the Student Handbook.…

    • 2042 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    I declare that this is my own work. I understand that assignment malpractice such as plagiarism (copying), colluding or other forms of cheating will incur a heavy penalty in line with College and other policies. I have properly acknowledged the books, texts or other material quoted or used in this assignment. I am aware of the college appeals policy and assessment policy in the Student Handbook.…

    • 1906 Words
    • 8 Pages
    Best Essays
  • Best Essays

    Date Submitted _____________________________Plagiarism is the act of passing off someone else’s ideas or work as your own. It is a serious disciplinary offence. You are reminded that it is unacceptable to use other people’s work and writings as your own. You are advised that the University operates an electronic plagiarism detection service. Your work may therefore be uploaded, stored and cross-referenced against other material to identify possible plagiarism (see http://www.uclan.ac.uk/quality/acaregs/main/sectiona.htm…

    • 1653 Words
    • 7 Pages
    Best Essays