The objective of this report is to analyse the Service Provider named, StarHub and its success towards providing good service and being popular among the Singapore Consumers. To identify the factors that contributed to the success of StarHub using swot analysis.
Background
StarHub Limited is telecommunication Service Company and is Singapore’s fully-integrated info communication Company. StarHub Limited also provides other communication services like Mobile Network Services, Digital Cable Services, and Internet service for both consumer and corporate markets. It holds the second position in Mobile Operator Service and it has the fastest two-way High-Speed Downlink Packet Access (HSPDA) and mobile network that has fastest network speed that gives up to 21Mega bit per second (mbps) with the help of the new 3G mobile telephony communication protocol technology.
StarHub has this Hybrid Fiber-Coax (HCF) network which satisfies the consumers by providing multi-channel cable TV services which includes High Definition Television and on-demand services. It also provides Internet services in the form of Residential dial-up internet service and broadband internet via cable. It also provides mobile broadband where anyone can use it anywhere they want with network coverage. It delivers Ultra High broadband speed to its consumers. StarHub also provides digital voice service via cable with superior clarity. StarHub is the fast-rising challenger in the Singapore telecommunications Industry, placing second behind former government monopoly Singapore Telecom (SingTel). StarHub is also that market's only telecommunications group capable of providing the full range of telecommunications services, combining fixed and wireless telephone networks, cable television service, and broadband.
Scope
This report covers the analysis of Starhub Service Provider. It also covers the services given by the telecommunication services in Singapore and History of StarHub over the 10