Internet Marketing
Assignment Brief
Internet marketing is sometimes treated as a separate type of marketing but, in this unit, you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies.
The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself, so products and technologies are out of date almost as soon as they reach the mainstream customer.
In this unit you will be introduced to the main areas of marketing that have been affected by the internet.
You will look at how the promotional aspects have been transformed, how product development has been speeded up and even how new products have resulted from the existence of the internet itself. You will also learn how information can be used to enable a better match between the customer and the product.
Internet marketing, therefore, is about using the internet in achieving marketing success rather than being about the technology itself. As customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part. This is a trend that marketers can use to their advantage.
There are challenges associated with this increased access to information, not only for the business but also for customers and competitors, and these are examined. Learners will have the opportunity to investigate the role of ICT in the marketing activities of a selected organisation.
Learning Outcomes
On completion of this unit you should:
1. Know what role internet marketing has within a modern marketing context
2. Understand the benefits of internet marketing to customers
3. Understand the opportunities offered to business by internet marketing
4. Understand the challenges faced by business using internet marketing
Performance
Individual work.
Delivery of Work
Report; individually work.
Method of work
Internet marketing is sometimes treated as a separate type of marketing but, in this unit, you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies.
The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself, so products and technologies are out of date almost as soon as they reach the mainstream customer.
In this unit you will be introduced to the main areas of marketing that have been affected by the internet.
You will look at how the promotional aspects have been transformed, how product development has been speeded up and even how new products have resulted from the existence of the internet itself. You will also learn how information can be used to enable a better match between the customer and the product.
Internet marketing, therefore, is about using the internet in achieving marketing success rather than being about the technology itself. As customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part. This is a trend that marketers can use to their advantage.
There are challenges associated with this increased access to information, not only for the business but also for customers and competitors, and these are examined. Learners will have the opportunity to investigate the role of ICT in the marketing activities of a selected organisation.
Learning Outcomes
On completion of this unit you should:
1. Know what role internet marketing has within a modern marketing context
2. Understand the benefits of internet marketing to customers
3. Understand the opportunities offered to business by internet marketing
4. Understand the challenges faced by business using internet marketing
Performance
Individual work.
Delivery of Work
Report; individually work.
Method of work