Internet Marketing: Consumer Behaviour Online
Abstract
This paper is an article review of “Segmenting consumers by E-shopping behaviour and online purchase” by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live, work and consume.
In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand, the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created an extremely competitive marketplace. In this already highly competitive market, it becomes essential for e-commerce managers to understand the different factors that affect people using the Internet as a new purchasing medium. There are many benefits that attract people to choose online shopping such as convenience, time saving, more available choices and possibly lower prices, however, many people are often hold back as fear of privacy, security and delivery issues in relation to Internet shopping.
Table of Contents
INTRODUCTION 4
DEFINITION OF THE E-CONSUMER 5
DISCUSSION 6
THE THEORY OF PLANNED BEHAVIOUR 12
IMPLICATIONS 13
CONCLUSION 14
REFERENCES 15
Internet Marketing: Consumer Behaviour Online
Introduction
With the fast development of internet, E-commerce is receiving greater attention from various organizations and consumers. As part of e-commerce, the online shopping is becoming a trend in the UK as well as in other countries all over the world. There are advantages of online shopping, but also drawbacks. How the consumers perceive the different benefits and risks of online shopping will to a large extent determine their purchasing behaviour. This aims of this paper is to review of all the relevant factors that are presented by Ruiz Mafe Carla and Lassala Navsrre Carlos in their article. t starts with an overview of definition of e-commerce, it then
This paper is an article review of “Segmenting consumers by E-shopping behaviour and online purchase” by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live, work and consume.
In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand, the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created an extremely competitive marketplace. In this already highly competitive market, it becomes essential for e-commerce managers to understand the different factors that affect people using the Internet as a new purchasing medium. There are many benefits that attract people to choose online shopping such as convenience, time saving, more available choices and possibly lower prices, however, many people are often hold back as fear of privacy, security and delivery issues in relation to Internet shopping.
Table of Contents
INTRODUCTION 4
DEFINITION OF THE E-CONSUMER 5
DISCUSSION 6
THE THEORY OF PLANNED BEHAVIOUR 12
IMPLICATIONS 13
CONCLUSION 14
REFERENCES 15
Internet Marketing: Consumer Behaviour Online
Introduction
With the fast development of internet, E-commerce is receiving greater attention from various organizations and consumers. As part of e-commerce, the online shopping is becoming a trend in the UK as well as in other countries all over the world. There are advantages of online shopping, but also drawbacks. How the consumers perceive the different benefits and risks of online shopping will to a large extent determine their purchasing behaviour. This aims of this paper is to review of all the relevant factors that are presented by Ruiz Mafe Carla and Lassala Navsrre Carlos in their article. t starts with an overview of definition of e-commerce, it then
References: Ajzen, Icek & Fishbein, Martin (1980) Understanding Attitudes and Predicting Social Behavior. Prentice Hall; Facsimile edition, pp. 63-245 Carla, Ruiz, Mafe, & Carlos, Lassala, Navsrre (2006). Segmenting consumers by E-shopping behaviour and online purchase. Retrieved on September 29, 2008 from http://jib.debii.curtin.edu.au/iss03_mafe.pdf Moe, Wendy and Peter Fader (2001), “Uncovering Patterns in Cybershopping,” California Management Review, 43(4), 106-117. Siyal, M. Y.; Chowdhry, B. S.; Rajput, A. Q. (2006); Socio-Economic Factors and their Influence on the Adoption of e-Commerce by Consumers in Singapore; International Journal of Information Technology and Decision Making; Jun 2006, Vol. 5, Issue 2, 317-329.