Internet Marketing (Research Design Report Include)
Research Statement This report will asses the effectiveness of various internet marketing
approaches effecting profitability.
Purpose
The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web.
Background and Significance
The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business. Companies now can use the power of the internet to sell their products. Today thousands of sites can advertise their goods on websites such as Myspace, Facebook, and such search engines like Google. Many of these sites offer free advertising, which is even better for the companies because there is no cost involved. “Online advertising and sponsored searches are both fantastic tools in their own right - with clear advantages for brand building and driving both on- and offline sales”(“Revolution,” 2006, para. 1). Theses new tactics that companies are using are and can have a huge impact on their profitability. “Increasingly, search marketers are looking at the use of search for branding purposes and to drive purchases offline - using a more holistic approach” (“Revolution,” 2006, para 3). For example, if a company is offering a low-cost car painting service and getting ready to embark on a big budget TV campaign for the service, can the company be sure people will remember the web site flashed up at the end of their ad? A research study was recently carried out in France that indicated that consumers often remember the ad, but forget the web address- more than eight out of 10 users will turn to a search engine when trying to find more information. If a company web site is not listed high in the search results, ultimately one can just imagine how many customers that could be missing out on the ad. This could even have a negative effect on the brand.
approaches effecting profitability.
Purpose
The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web.
Background and Significance
The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business. Companies now can use the power of the internet to sell their products. Today thousands of sites can advertise their goods on websites such as Myspace, Facebook, and such search engines like Google. Many of these sites offer free advertising, which is even better for the companies because there is no cost involved. “Online advertising and sponsored searches are both fantastic tools in their own right - with clear advantages for brand building and driving both on- and offline sales”(“Revolution,” 2006, para. 1). Theses new tactics that companies are using are and can have a huge impact on their profitability. “Increasingly, search marketers are looking at the use of search for branding purposes and to drive purchases offline - using a more holistic approach” (“Revolution,” 2006, para 3). For example, if a company is offering a low-cost car painting service and getting ready to embark on a big budget TV campaign for the service, can the company be sure people will remember the web site flashed up at the end of their ad? A research study was recently carried out in France that indicated that consumers often remember the ad, but forget the web address- more than eight out of 10 users will turn to a search engine when trying to find more information. If a company web site is not listed high in the search results, ultimately one can just imagine how many customers that could be missing out on the ad. This could even have a negative effect on the brand.