September 25, 2012 The Supervisor Roushan Ara Sultana Assistant Professor Faculty of Business Administration University of Science & Technology Chittagong (USTC) Subject: Submission of BBA Internship Report on “Analysis of the Cement Industries of Bangladesh in respect to Royal Cement Limited.” Dear Madam, It is indeed, a great pleasure for me to be able to submit my internship report on “Analysis of the Cement Industries of Bangladesh in respect to Royal Cement Limited” I expect this report to fulfill the requirements of my internship program (BBA) at Royal Cement Limited. I have given my best effort in preparing this report and top makes it a worthy one. In order to prepare this report I have gathered some practical knowledge about Royal Cement Limited, which will assist me to incorporate my professional life and will enrich my real of knowledge. My each aspect of the topic is tried to cover as required and as per direction. I would like to take this opportunity to thank you for all the help that you extended throughout the writing of this report. I fervently hope that you will find this report worth reading. If you have any queries regarding this report, you are welcome to contact me. Sincerely Yours
Pappu Kumar Banik Roll No: - 697, Reg. No: - 671 (BBA) 23rd Batch Faculty of Business Administration University of Science and Technology Chittagong (USTC)
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Acknowledgements
First of all, I would like to thank the God for blessing me with the strength, aptitude and patience for successfully completing my internship and this report.
I would like to thank my Faculty Advisor Roushan Ara Sultana for giving me the opportunity to work with her during my period of internship. I have been able to compile and complete this report in a comprehensive manner due to the guidance, support and counseling that he has provided me with during this period. I have tried my best to implement her
References: 1. Kevin, Lane. Keller. (2010-2011) “Strategic Brand Management”, 3rd Edition, Pearson Prentice-Hall. 1. http://www.royalcementbd.com 2. http://commguide.asu.edu/brand/values 3. http://www.scribd.com/doc/5496113/Final-Internship-Report 4. http://www.imcstlouis.org/artman/publish/article_16.shtml 5. http://www.customerplus.co.uk/building-your-brand.html 6. http://www.hectorjcuevas.com/7-reasons-build-strong-personal-brand 7. http://creativefocusmarketing.com/branding-specific/ 8. http://www.cafemarly.com/2011/05/secret-key-building-powerful-brandequity.html 9. http://www.value-chain.org/brand-equity-pyramid/ Page | 111 University of Science and Technology Chittagong