Internship Report- Zoom Ultra Campaign
chapter one
Introductory part
1.0 Origin of the report
This internship report was assigned as a partial requirement for the completion of the BBA Program of City University. I joined Pacific Bangladesh Telecom Ltd as an Executive- Marketing Communication and Branding. It has been a very interesting experience till date, one that has provided an in-depth perspective into the actual workings of an organization. I have been able to provide a novice’s view of their operations and also learn from those who work in Citycell about the every day problems faced and the greater business issues in general.
1.1 Objective of the Study
1.1.1 Broad objectives
The report concentrates on the “Campaigning of the ZOOM package offered by Citycell”. I divided the statement into several points so that the task can be completed separately but jointly and with specific analysis and result for the perfection of the project paper.
1.1.2 Specific Objectives
The specific objectives were as follows: 1. To demonstrate the different types of campaigns that Citycell undertook to launch the ZOOM package. 2. To find out the cost efficiency of different media advertisements such as electronic, print and air media as well as outdoor campaigning such as Billboards, festoons, banners, danglers, stickers, posters etc. 3. To ascertain customer growth and market situation of Citycell ZOOM.
1.2 SIGNIFICANCE OF THE STUDY
➢ By doing the study I was able to find out the level of exposure of CityCell ZOOM among the customers. ➢ Lastly I recommended what Citycell ZOOM should do to make it more preferable to the Customers.
1.3 METHODOLOGY
➢ Data Collection Method: Previous published statistics of Citycell, company brochures, website, survey by unstructured questionnaires, Outdoor monitoring of Citycell ZOOM Campaigning. ➢ Data Analysis Techniques: Graphical presentation, Percentage, Cross tabs. ➢ Data Presentation
Introductory part
1.0 Origin of the report
This internship report was assigned as a partial requirement for the completion of the BBA Program of City University. I joined Pacific Bangladesh Telecom Ltd as an Executive- Marketing Communication and Branding. It has been a very interesting experience till date, one that has provided an in-depth perspective into the actual workings of an organization. I have been able to provide a novice’s view of their operations and also learn from those who work in Citycell about the every day problems faced and the greater business issues in general.
1.1 Objective of the Study
1.1.1 Broad objectives
The report concentrates on the “Campaigning of the ZOOM package offered by Citycell”. I divided the statement into several points so that the task can be completed separately but jointly and with specific analysis and result for the perfection of the project paper.
1.1.2 Specific Objectives
The specific objectives were as follows: 1. To demonstrate the different types of campaigns that Citycell undertook to launch the ZOOM package. 2. To find out the cost efficiency of different media advertisements such as electronic, print and air media as well as outdoor campaigning such as Billboards, festoons, banners, danglers, stickers, posters etc. 3. To ascertain customer growth and market situation of Citycell ZOOM.
1.2 SIGNIFICANCE OF THE STUDY
➢ By doing the study I was able to find out the level of exposure of CityCell ZOOM among the customers. ➢ Lastly I recommended what Citycell ZOOM should do to make it more preferable to the Customers.
1.3 METHODOLOGY
➢ Data Collection Method: Previous published statistics of Citycell, company brochures, website, survey by unstructured questionnaires, Outdoor monitoring of Citycell ZOOM Campaigning. ➢ Data Analysis Techniques: Graphical presentation, Percentage, Cross tabs. ➢ Data Presentation