Internship Repot of Afbl
1.1 BACKGROUND OF THE REPORT:
This internship report contains all the information that I gathered in the three months internee in the Akij Food & Beverage Ltd. In the period of internee I have followed all instructions of the officers of AFBL. My topic is “Marketing strategies of Akij Food & Beverage Ltd (AFBL)’s regarding their beverage products”. All these information, which are included in this report, will help the management to identify various scopes and limitation of the AFBL. It is a broad study and analysis of consumer perception to these strategies and Recommendation regarding their product’s brand building. Besides, it increases my knowledge and develops my efficiency as well as experience. It also introduces me with real work field.
1.2 SIGNIFICANCE OF THE REPORT:
The fundamental significance of my research is tailored towards revealing the fact of whether the enormous efforts of AFBL’s brand department is actually undergoing in the proper direction of the brands prospects. My research will uncover the atrocious facts of whether consumers are understanding the USPs and perceiving them exactly the way AFBL’s desires.
1.3 SCOPE OF THE STUDY:
The scope of the report based on research work is covering the whole country, because all prospective and average people are the customer of AFBL. Akij Food and Beverage Ltd is the most prominent native corporate in Bangladesh .The scope of the report is limited to the overall description of the company, its sale and service, and its position in the market and its marketing strategy. It is limited to organizational arrangement, purpose, and performance.
1.4 OBJECTIVES OF THE REPORT: ❑ Broad Objective: The broad objective of this selecting report is to better understand the beverage industry and its respective marketing strategies. My topic is “Marketing strategies of Akij Food & Beverage Ltd (AFBL)’s regarding their beverage products”
❑ Specific Objectives: More specifically, this study
This internship report contains all the information that I gathered in the three months internee in the Akij Food & Beverage Ltd. In the period of internee I have followed all instructions of the officers of AFBL. My topic is “Marketing strategies of Akij Food & Beverage Ltd (AFBL)’s regarding their beverage products”. All these information, which are included in this report, will help the management to identify various scopes and limitation of the AFBL. It is a broad study and analysis of consumer perception to these strategies and Recommendation regarding their product’s brand building. Besides, it increases my knowledge and develops my efficiency as well as experience. It also introduces me with real work field.
1.2 SIGNIFICANCE OF THE REPORT:
The fundamental significance of my research is tailored towards revealing the fact of whether the enormous efforts of AFBL’s brand department is actually undergoing in the proper direction of the brands prospects. My research will uncover the atrocious facts of whether consumers are understanding the USPs and perceiving them exactly the way AFBL’s desires.
1.3 SCOPE OF THE STUDY:
The scope of the report based on research work is covering the whole country, because all prospective and average people are the customer of AFBL. Akij Food and Beverage Ltd is the most prominent native corporate in Bangladesh .The scope of the report is limited to the overall description of the company, its sale and service, and its position in the market and its marketing strategy. It is limited to organizational arrangement, purpose, and performance.
1.4 OBJECTIVES OF THE REPORT: ❑ Broad Objective: The broad objective of this selecting report is to better understand the beverage industry and its respective marketing strategies. My topic is “Marketing strategies of Akij Food & Beverage Ltd (AFBL)’s regarding their beverage products”
❑ Specific Objectives: More specifically, this study