1. Title
FOS Engagement Strategy to Increase Productivity at Reliance Digital & Croma
2. Engagement can be obtained at two levels:
Level 1:Customers
Level 2:FOS at stores
3. Productivity
4. Problems:
a) Uncontrollable Factors
b) Controllable Factors
5. Daily Work
FOS Engagement Strategy to Increase Productivity at Reliance Digital & Croma
Engagement can be obtained at two levels:
Level 1:Customers
Awareness of Schemes
Acquisition of Customers
Performance of service
Retention of Customers
Engagement at this level could be obtained and improved by better displays of Bajaj Finserv as a brand which helps in creating a lasting effect in the minds of the consumer and even help the sales force at stores to up sell because of the presence of easy finance available.
A win-win situation could only be obtained only when we as a company is able to deliver value to our customers.
Level 2: FOS at stores
Recruitment
Training(Most Integral Part)
Development
Awards and Incentives
A close knitted relationship has to be obtained between the sales force and the FOS. This can be obtained by active participation of the FOS at the morning meetings for the entire work force at the morning or afternoon session.
A better relation with the sales team would ensure better sales of our products and that will also give the sales team to sell products of higher price.
FOS are the first step in the entire procedure of giving loans and the training of such staff would improve the overall working of the entire procedure.
Productivity can be measured in the following ways:
There is a 40% share in finances of the total purchase. Out of 100 purchases 40 is through finance. Bajaj Finserv has to see that there is an increase in the output with the refinement of the various set procedure in place.
Productivity refers to the output per unit of input.
Input would be how the sales force approaches the clients, understands