Interview In Marketing

Growing a brand today is about finding authentic values that consumers share, and leveraging those in a way that spurs exponential growth. However, at some point all the value sharing has to translate into sales. Brands today don’t just take off base on a single ad campaign, they are based off of social media such as tweets, posts, likes, yelps, and follows. “We work hard and we play hard,” says Human Resources Director Heidi Wilkens of the MetaVision Media team. “The marketing world is rich in jargon. “We have a thousand ways to talk about what we do and how we do it” (MetaVison). Sometimes people in the business world get so caught up in the company’s business, they forget about the people at the heart of the business. MetaVison Media
However, the office building I visited was the one on 7th avenue in New York. I had the opportunity to interview with both such hard-working and dedicated managers. The marketing planning manager Richard Anderson and the marketing Advertising Manager Marissa Bonanno. Being able to follow both of them around for the day really gave me an outlook on what a field in marketing would be like. Although the advertising manager doesn’t have a title of marketing, there is still a lot of marketing that goes into advertising. Having the experience to view both the marketing and advertising world was a very interesting, enjoyable
Anderson, the marketing planning manager, I then got to sit down with the Advertising Manager. MetaVision Media’s advertising manager happens to be my older sister Marissa Bonanno. As I sat down with her, she began explaining her everyday tasks and responsibilities. She works within a planning team to accomplish marketing and promotional objectives. Bonanno helps assist planning supervisors in the preparation of budgets, reports, spreadsheets and advertising proposals. Being an advertising manager of course comes with many primary responsibilities just like any other manager. Such as writing budget reports on whether funds were appropriately spent and if the existing budget is at an expected level. Write competitive analyses to get a sense of where competitors are advertising and how much they are spending. She also must maintain flowcharts, plans, and develop media delivery analysis. One of the most important responsibilities is to discuss with the client, account team, production and traffic to meet marketing goals and objectives. Lastly, she develops which certain types of advertisements will be used to effectively reach the target audience. As well as meet with sales representatives to obtain information about their