Intl Mar Com

9.6 Communication Budget
Medium of Advertisement Rates
The Straits Times Base Rate $41.50 p.c.cm (Mon-Wed) $44.50 p.c.cm (Thur-Fri) $45.00 p.c.cm (Sat)
The Sunday Times Base Rate $43.50 p.c.cm
The New Paper and The New Paper on Sunday Base Rate $8.00 p.c.cm
Streetside Broadcast Network (JCDecaux) $25,000/2 wks
Streetside City Network (JCDecaux) $15,000/2 wks
Cinema Advertising City Network (JCDecaux) $15,000/4 wks
Mall Advertising (JCDecaux) Scotts Underpass Section B: $34,000/4 wks
Her World Magazine ROB Full Page: $4,290
Outside Back Cover (OBC): $6,440
Inside Front Cover (IFC): $6,010
Men’s Health Magazine ROB Full Page: $3,800
Outside Back Cover (OBC): $6,500
Inside Front Cover Spread (IFC): $8,650
Seventeen Magazine ROB Full Page: $3,800
Outside Back Cover (OBC): $6,460
Inside Front Cover (IFC): $8,740
Online advertising (MSN homepage, MSN Messenger) MSN Homepage Ad Box:
Rate cost per thousand impressions (CPM) $59
Main Window Rate cost per thousand impressions (CPM): $37
SMRT Advertising (Concept Train) MRT train: Fully wrapped exterior train with full interior concept:$64,000/8wks
Fully wrapped exterior only:$24,000/8wks
LRT: fully wrapped exterior:$12,000/8wks
SMRT Advertising (Escalator ambient) Bugis, City Hall, Orchard: Per Station $5,000/4wks
SMRT Advertising (Platform Screen Doors) Bugis, City Hall, Orchard: $10,000/$12,000/$12,000 per week (Min. 4 weeks)
Bus and Interchange Advertisement Wholly painted bus: $2,600/mth
Mediacorp Advertising (Channel 5, Channel U, Channel 8) Length of commercial = 60 seconds ($2,000), Programme loading = 3x
Cost per spot = $2,000 x 6 = $12,000
First commercial break in programme (10%)
First spot in the break (20%)
Radio Advertising (987FM) Cost per slot per day = $300 (4pm-8pm)
Flyers Distribution (Mailers) $23,520/1.2 million flyers
Space Rental (Ngee Ann City Atrium) $10,000/day