Intro Adidas
Introduction
The Adidas AG is a German sports goods manufacturer with the brands adidas, Reebok and TaylorMade. It was founded in 1949 and is today under the direction of Herbert Hainer (chairman of the board) and Igor Landau (chairman of the supervisory board). The headquarter of the enterprise is situated in Herzogenaurach in Germany. Moreover, it has several other headquarters in the USA, Panama, the Netherlands and Hong Kong.
Adidas AG is a world leader in the sporting goods industry with a broad range of products. Besides sports footwear, Adidas also produces other products such as clothing and accessories. This includes shirts, shorts, bags, watches, eyewear, and other sports- and clothing-related goods. Moreover, the Adidas AG focuses on a wide variety of products. It offers high quality equipment for professional athletes as well as leisure wear for other customers who follow the latest fashion trends. One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.
The portfolio is therefore designed for both, the mass market and niche areas of sports and leisure clothing. The development of products focuses on innovative developments such as new damping technology, lightweight, sustainability and digital technologies in the sports focus.
Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas, Reebok, TaylorMade-adidas Golf, Rock and CCM Hockey are available in almost every country in the world.
Since the 17th November in 1995 the company is listed in the “German Stock Index” at the Frankfurt Stock Exchange and ranks as the second largest sportswear manufacturer in the world. In 2012, Adidas earned 14.883 billion euros. 9.533 billion euros were generated through the wholesale business, 3.373 through the retail sales and the rest by other business segments. After
The Adidas AG is a German sports goods manufacturer with the brands adidas, Reebok and TaylorMade. It was founded in 1949 and is today under the direction of Herbert Hainer (chairman of the board) and Igor Landau (chairman of the supervisory board). The headquarter of the enterprise is situated in Herzogenaurach in Germany. Moreover, it has several other headquarters in the USA, Panama, the Netherlands and Hong Kong.
Adidas AG is a world leader in the sporting goods industry with a broad range of products. Besides sports footwear, Adidas also produces other products such as clothing and accessories. This includes shirts, shorts, bags, watches, eyewear, and other sports- and clothing-related goods. Moreover, the Adidas AG focuses on a wide variety of products. It offers high quality equipment for professional athletes as well as leisure wear for other customers who follow the latest fashion trends. One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.
The portfolio is therefore designed for both, the mass market and niche areas of sports and leisure clothing. The development of products focuses on innovative developments such as new damping technology, lightweight, sustainability and digital technologies in the sports focus.
Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas, Reebok, TaylorMade-adidas Golf, Rock and CCM Hockey are available in almost every country in the world.
Since the 17th November in 1995 the company is listed in the “German Stock Index” at the Frankfurt Stock Exchange and ranks as the second largest sportswear manufacturer in the world. In 2012, Adidas earned 14.883 billion euros. 9.533 billion euros were generated through the wholesale business, 3.373 through the retail sales and the rest by other business segments. After