Introduction and Product for Starbucks Coffe
Introduction
General background information of Starbucks coffee
Word’s first Starbuck Coffee was opened in Seattle in 1971 by two teachers and one writer and they are Jerry Baldwin, Zev Siegel and Gordon Bowker. Starbuck Corporation was officially formed in 1985 and it had become the world’s leading roaster and retailer of specialty coffee now. Starbucks company only purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a range of complementary food items, different varieties of premium teas and coffee-related accessories and equipment, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its equity investees and licensees, Starbucks produces and sells a range of ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. Several online activism groups maintain websites criticizing the company 's fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U.S. cultural and economic imperialism. On February 2006, Starbucks had 6,216 company-operated outlets worldwide: 5,028 of them in the United States and 1,188 in other countries and U.S. territories.
Numbers of Starbucks coffee’s Outlets (worldwide)
There are more than 5,500 coffeehouses in over 50countries in the world and three new Starbucks coffee shops are opened up daily. The first international coffeehouse was in Tokyo in 1996. Due to the extraordinary response in Tokyo Starbucks coffee has decided to expend their business to more counties and this is what that makes today’s Starbuck coffee. Starbucks coffee’s Mission statement
Establish Starbucks the premier purveyor of the finest coffee in the world and maintaining
General background information of Starbucks coffee
Word’s first Starbuck Coffee was opened in Seattle in 1971 by two teachers and one writer and they are Jerry Baldwin, Zev Siegel and Gordon Bowker. Starbuck Corporation was officially formed in 1985 and it had become the world’s leading roaster and retailer of specialty coffee now. Starbucks company only purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a range of complementary food items, different varieties of premium teas and coffee-related accessories and equipment, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its equity investees and licensees, Starbucks produces and sells a range of ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. Several online activism groups maintain websites criticizing the company 's fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U.S. cultural and economic imperialism. On February 2006, Starbucks had 6,216 company-operated outlets worldwide: 5,028 of them in the United States and 1,188 in other countries and U.S. territories.
Numbers of Starbucks coffee’s Outlets (worldwide)
There are more than 5,500 coffeehouses in over 50countries in the world and three new Starbucks coffee shops are opened up daily. The first international coffeehouse was in Tokyo in 1996. Due to the extraordinary response in Tokyo Starbucks coffee has decided to expend their business to more counties and this is what that makes today’s Starbuck coffee. Starbucks coffee’s Mission statement
Establish Starbucks the premier purveyor of the finest coffee in the world and maintaining