Introduction – Industrial Marketing
FACULTY OF MANAGEMENT STUDIES
INSTITUTE OF RURAL MANAGEMENT, JAIPUR
SESSION TEACHING PLAN( SESSION 2012-14)
Subject Name: INDUSTRIAL MARKETING & RESEARCH Semester- IV (PGDM-Marketing)
Total No. of Lectures: 30
S. No. | Topic Title | Lecture No. | Test / Assignment | Remarks | 1 | Marketing Research Defined – Need and Functions of MR; Evaluation- Practice of MR; Manager- Research relationship | 1 | | | 2 | Features of right information; Advantages of MR | 2 | | | 3 | Research Process and Design – Scientific method, Use of mathematical methods/ judgmental methods; Characteristics of scientific method | 3 | | | 4 | Steps in Research Process; Constraints in Research Process. | 4 | | | 5 | Research Proposal and Design – Basic and applied research; Users and doers of marketing research; The network research objective; Types of research- exploratory research, conclusive research; | 5 | | | 6 | D-E-C-I-D-E Model of MR; Research proposal- Types- Internal and external; Elements and structure of Research proposal; Types of marketing research techniques. | 6 | Assignment on research proposal | | 7 | Definition and Nature of industrial marketing, Industrial marketing vs. Consumer marketing; | 7 | | | 8 | Industrial demand- derived, joint/shared, cross-elasticity of demand. | 8 | | | 9 | Industrial marketing environment: Buyer Seller Interface, Publics, Macro environment and Microenvironment. | 9 | | | 10 | Industrial products: Materials and parts (raw materials, manufactured materials, component parts), capital items (installations, accessories, plant & buildings), supplies and services. | 10 | | | 11 | Industrial customers: Nature; Types – Commercial enterprises (industrial dealers & distributors, OEM–original equipment manufacturer, and users), Government customers, institutional customers (private & public sector) | 11 | | | 12 | Buyer- seller relationship: Evolution of
INSTITUTE OF RURAL MANAGEMENT, JAIPUR
SESSION TEACHING PLAN( SESSION 2012-14)
Subject Name: INDUSTRIAL MARKETING & RESEARCH Semester- IV (PGDM-Marketing)
Total No. of Lectures: 30
S. No. | Topic Title | Lecture No. | Test / Assignment | Remarks | 1 | Marketing Research Defined – Need and Functions of MR; Evaluation- Practice of MR; Manager- Research relationship | 1 | | | 2 | Features of right information; Advantages of MR | 2 | | | 3 | Research Process and Design – Scientific method, Use of mathematical methods/ judgmental methods; Characteristics of scientific method | 3 | | | 4 | Steps in Research Process; Constraints in Research Process. | 4 | | | 5 | Research Proposal and Design – Basic and applied research; Users and doers of marketing research; The network research objective; Types of research- exploratory research, conclusive research; | 5 | | | 6 | D-E-C-I-D-E Model of MR; Research proposal- Types- Internal and external; Elements and structure of Research proposal; Types of marketing research techniques. | 6 | Assignment on research proposal | | 7 | Definition and Nature of industrial marketing, Industrial marketing vs. Consumer marketing; | 7 | | | 8 | Industrial demand- derived, joint/shared, cross-elasticity of demand. | 8 | | | 9 | Industrial marketing environment: Buyer Seller Interface, Publics, Macro environment and Microenvironment. | 9 | | | 10 | Industrial products: Materials and parts (raw materials, manufactured materials, component parts), capital items (installations, accessories, plant & buildings), supplies and services. | 10 | | | 11 | Industrial customers: Nature; Types – Commercial enterprises (industrial dealers & distributors, OEM–original equipment manufacturer, and users), Government customers, institutional customers (private & public sector) | 11 | | | 12 | Buyer- seller relationship: Evolution of