Preview

Introduction of Chatime

Satisfactory Essays
Open Document
Open Document
427 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Introduction of Chatime
Introduction
Chatime is a tea industry that provide beverage in Malaysia. Chatime establish on Oct 2005 in Taiwan. On Dec 2007, Chatime build business relationship with Barbera Group and AJISEN RAMEN. The first Chatime in Malaysia opened on Oct 2010. Now, it has rapidly expanded to over 20 countries with more than 700 outlets worldwide. Chatime is a beautiful and clever brand name because it means "Sunrise" in Chinese, which also refers to Henry Wang's goal, which is the president of Chatime of having Chatime in every place that has sunrise. Besides that, it also clever in play on words that have a double meaning. The first meaning is tea time (Cha - Time), while the other meaning is a place to socialize with friends (Chat - time). Their official website is http://www.iChatime.com. CEO of Chatime Malaysia is Mr Bryan Loo.
E-commerce is also call as electronic commerce, is a subset of ebusiness. It is a purchasing, selling or exchange of goods and services through the computer network. E-commerce category of Chatime is B2C which is Business-to-Consumer. It refers to the business sells its products or services to consumers. Chatime sell their beverage in their retail store to consumers. They market and promote their beverage through internet such as Facebook. They have an account in Facebook to keep their fans updated on the lastest news and beverage of Chatime. By using internet, Chatime can promote their beverage with lower cost and more efficiently. This is because almost all people have a Facebook account nowadays.
Chatime is in beverage industry. Chatime sell different kind of drinks. It is a unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun for consumers. It has 8 different series of drinks such as milk tea, fresh tea, fruit tea, oriental pop tea, QQ jelly, mousse, refreshing juices and smoothies. With different series of drinks, Chatime is able to attract more consumers and satisfy them. Furthermore, they can add their

You May Also Find These Documents Helpful

  • Good Essays

    According to Prenhall.com E-commerce can be defined as the process of buying, selling, or exchanging products, services, or information via computer networks. E-commerce can also electronically mediated financial transactions between organizations and any third party it transact with. E-commerce is useful by providing transaction among organizations which can be observed from two perspectives. The selling and buy within an organization. Successful virtual ecommerce are Yahoo, Google, and AOL. E-commerce can be defined through learning, service, communications, business process, and commercial.…

    • 470 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Week 7 Checkpoint It 205

    • 694 Words
    • 3 Pages

    E-commerce has several different categories which include business-to-consumer, business-to-business, and consumer-to-consumer. The business to consumer category is probably what most think of when considering e-commerce. This category is best described as when a retailer offers products and services to an individual consumer. The business to business category of e-commerce may not be as popular in the public eye, but is an integral part of how companies conduct business. Business to business e-commerce is basically when a business makes a business out of supporting other companies by selling them products they need to run their business. Consumer to consumer transactions are not a new idea, but the introduction of the e-commerce environment has drastically changed this category of e-commerce. It used to be that one could only sell unwanted or unneeded personal belongings to people in a relatively close geographical area. With e-commerce this is no longer the case. Sites like eBay allow people to sell items in their possession to the highest bidder without the constraint of geographical location. When consumer to consumer transactions are done this way it allows the person selling their product to get a much fairer price for the products they are offering.…

    • 694 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Week 2

    • 263 Words
    • 2 Pages

    The types of electronic commerce are business-to –consumer, business-to-business, consumer-to-consumer, business-to-employee, and government-to-citizen. It provides opportunities for companies to expand worldwide at a small cost, increases market share. The process which buying, selling, transferring, or exchanging products, services, or information via Internet, including computer networks. I shop online for electronics in different stores as Wal-Mart, Target, Best Buy, and EBay. This websites are a way for many consumers as me to be helpful in case I do not want to leave home and by just a click get what I need. It is more difficult for me if I am looking for clothing or shoes because sizes can be different depending on the merchandise. Social networking has been important for many companies to advertise, get followers and expand their business. Facebook, Outlook, Twitter, PayPal, and other network are ways to communicate, expand, or advertise, a company for consumers to purchase or obtain their services.…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Honest TEa

    • 841 Words
    • 4 Pages

    Thirdly, massive production require increased supervision and obligation to fulfill specyfic criteria. Receiving certain certificates push the Honest Tea to run full natural and healthy production. Initially, only the few products were made by using full organic indegriends. In the end, the…

    • 841 Words
    • 4 Pages
    Good Essays
  • Good Essays

    E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumers through the Internet. The biggest lures of e-commerce of consumers are the convenience of having round-the-clock access to the virtual store and the ability to engage in comparative shopping at minimal cost and effort. Through e0commerce, sellers can sharply reduce their cost of executing sales and procuring inputs, reformulate supply chains and logistics and redefine customer relationship management.…

    • 310 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Case study 2 (chapter3)

    • 457 Words
    • 2 Pages

    The Tea Collection plays a role for ensuring their survival and to promote competitive advantage. The customer service has been well improved and It helps the organization to prepare themselves so that they can work up to a level which will allow them to be on top, at the same time it shows how the markets that they have already targeted are operating. It uses the software to be able to sell their products online across the country.…

    • 457 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Honest Tea Analysis

    • 781 Words
    • 4 Pages

    As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the health conscious. In this assignment I will attempt to, identify the target market, conduct a situational analysis as well as set SMART communication objectives for the brand.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Electronic commerce, and more broadly electronic business, has seen amazing growth in the past 15 years. With the introduction of Web browsers that incorporated user friendly graphic interfaces, E-commerce saw the beginning of its amazing growth. While talking about e-commerce and e-business, it is important to understand that there is a difference between the two. E-commerce is the process of exchanging goods and services over an electronic means, most popularly done over the Internet. E-business is the total activities a business engages in over the Internet, this includes e-commerce. Simply e-commerce is a small part of the makeup of e-business.…

    • 2973 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Every nation will have their different cultures, like the United States is a multi-cultural society, Japan and China is a democratic society trip. Every culture show different characteristics of their civic. And in this paper I would like to show you about the tea drinking cultures. Every single thing can show culture of their country. I working in a tea house and I would know about different people their different thinking about tea. I would like to do a compare in this paper.…

    • 1886 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Gourmet coffee has made a clear impact in an international environment. Starbucks coffee has become the latest trend here in the U.S.A. (United States of America), as well as in China. The impact in the U.S.A. has been slightly different than Starbucks in China. The writer will explore some positive and negative outcomes of Starbucks coffee in the U.S.A. as well as in China.…

    • 805 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Honest tea

    • 6616 Words
    • 27 Pages

    products. However, the Honest Tea case illustrates how the company has grown to a point where…

    • 6616 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Ichitan Co.

    • 1773 Words
    • 8 Pages

    Ichitan group was established by Mr. Tan Passakornnatee after he sold his first Green Tea brand, the Oishi Green Tea, to Thai Beverage Public Company limited. Ichitan group start off selling Double Drink which are juices. After a while, Mr. Tan has launched Ichitan Green Tea to compete with his old Oishi brand. The product was first launched in three flavors. The first flavor is the original flavor that focuses on the taste of original green tea by using only blooming tea. The second flavor is the honey lamon that combine a mixture between green tea and lemon as well as adding honey as sweetener. The third flavor is Genmai which focus on the smell of Japanese rich that perfectly matches with the taste of green tea.…

    • 1773 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Besides, Eu Yan Sang has redesigned and refurbished all its retail outlets in order to provide better presentation and conducive shopping environment for its customers. Consequently, its customers’ base has been widen and incorporated younger consumers and hence contribute to the growth of Traditional Chinese Medicine. The packaging of TCM products such as ginseng in sachets is also innovated by Eu Yan Sang.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing - Koi Cafe

    • 3751 Words
    • 16 Pages

    KOI café was under the distributorship of Ya-Lan Co., Ltd whom was the exclusive green tea retail chain in the central of Taiwan. Miss Avon-Ma, whom developed her own brand of beverages, marketed and is currently selling her drinks in KOI café. With thriving and leading the market in hand-shaken tea beverages in Taiwan, the use of its proven products in KOI Café ensures the recognition and support of the crowd in Taiwan. Therefore bring success to the first launch of KOI café and had a boost of a remarkable fan base.…

    • 3751 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Pokka Marketing

    • 2724 Words
    • 11 Pages

    * A convenient & quick way to enjoy a café-quality taste milk tea everywhere & anytime…

    • 2724 Words
    • 11 Pages
    Powerful Essays