Introduction of Feasibilty

Understanding the Proof of Business Concept
Copyright Alan Thompson 2002
Understanding the Proof of Business Concept
Prepared By Alan Thompson
Murdoch Business School
1 August 2003
Understanding the Proof of Business Concept
Copyright Alan Thompson 2002
Contents
1.0 FEASIBILITY STUDIES VERSUS BUSINESS PLANS ...................................1
1.1 Feasibility Studies ........................................................................................ 1
1.2 Business Plans ............................................................................................ 2
2.0 DEVELOPING A SMALL BUSINESS FEASIBILITY STUDY...........................3
2.1 The Business Idea ....................................................................................... 3
2.2 Profiles - Key People ................................................................................... 3
2.3 Personal Objectives ..................................................................................... 3
2.4 The Market................................................................................................... 4
2.5 Your Business Overview.............................................................................. 4
3.0 FUNCTION OF A FEASIBILITY PLAN – PROOF OF BUSINESS CONCEPT 4
3.1 Feasibility Plan Narrative ............................................................................. 4
4.0 FEASIBILITY STUDY (PROOF OF BUSINESS CONCEPT) OUTLINE..........5
4.1 Executive Summary ..................................................................................... 6
4.2 Product/Service............................................................................................ 6
4.3 Technology .................................................................................................. 6
4.4 Market Environment..................................................................................... 6
4.5