INTRODUCTION OF Market Research
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INTRODUCTION
General Motors Co is an American multinational automotive corporation and among the world’s big automakers by vehicle sales (GALLIGIAN, 2012), in dong business more than 150 countries. General Motors is like divided into five businesses in segments: GM Europe, GM International Operations, GM North America, GM South America and GM Financial (GM Report, 2012). In (2009), General Motors had several brands and merged from government backed in Chapter 11 reorganization (General Motors Chapter 11 reorganization). As the automotive industry crisis explains in (2008-2009), financial terms, GM was vulnerable.
Then in (2005) company posted a loss of U.S. $ 10.6 billion (GM Co. 2005). Company Expanding Usage of Renewable Energy Sources of an operational, Zaragoza, in the solar installation will generate 12 megawatts of power at its high output. Installation will like generate $15.1 million kWh in the annually, equivalent to a demand in 4,575 as households in an average annual consumption of 3,300 kWh also country of Spain. GM has two solar power installations in U.S. on the roofs of Ranch Cucamonga, and Fontana. Project in Rancho Cucamonga is the public solar in the U.S. and mega watt and operating in the fall of (2006) and solar panels in 50 percent of electricity to the facility.
In (2006), attempts to obtain new commercial alliances with Nissan and Renault had failed and sales had drop by 45% (Usborne 2008). General Motors Co is carmaker Dan Ackerson Chairman and Chief Executive officer (2010). But it like emerged from bankruptcy and reorganization in 2010, GM reorganized the content and structure of its brand architecture structure (GM History, 2011). According to this reorganization, GM operations risk management has place focusing on managing a process to produce and distribute their products and services, including measurement and analysis of each corporate structure and internal process.
INTRODUCTION
General Motors Co is an American multinational automotive corporation and among the world’s big automakers by vehicle sales (GALLIGIAN, 2012), in dong business more than 150 countries. General Motors is like divided into five businesses in segments: GM Europe, GM International Operations, GM North America, GM South America and GM Financial (GM Report, 2012). In (2009), General Motors had several brands and merged from government backed in Chapter 11 reorganization (General Motors Chapter 11 reorganization). As the automotive industry crisis explains in (2008-2009), financial terms, GM was vulnerable.
Then in (2005) company posted a loss of U.S. $ 10.6 billion (GM Co. 2005). Company Expanding Usage of Renewable Energy Sources of an operational, Zaragoza, in the solar installation will generate 12 megawatts of power at its high output. Installation will like generate $15.1 million kWh in the annually, equivalent to a demand in 4,575 as households in an average annual consumption of 3,300 kWh also country of Spain. GM has two solar power installations in U.S. on the roofs of Ranch Cucamonga, and Fontana. Project in Rancho Cucamonga is the public solar in the U.S. and mega watt and operating in the fall of (2006) and solar panels in 50 percent of electricity to the facility.
In (2006), attempts to obtain new commercial alliances with Nissan and Renault had failed and sales had drop by 45% (Usborne 2008). General Motors Co is carmaker Dan Ackerson Chairman and Chief Executive officer (2010). But it like emerged from bankruptcy and reorganization in 2010, GM reorganized the content and structure of its brand architecture structure (GM History, 2011). According to this reorganization, GM operations risk management has place focusing on managing a process to produce and distribute their products and services, including measurement and analysis of each corporate structure and internal process.
References: CITE General Motors Company Retrieved from http://money.cnn./magazines/fortune/fortune500/ General Motors History & Heritage Retrieved from www.gm.com/company/historyhertiage.html What is the company business problem? General Motors to recall 293,000 Chevrolet Cruz Cars to fix brakes problems Retrieved from www.al.com/.../index.ssf/2013/08//general General Motors (GM) Financial Problems www.ehow.com General Motors Consumer Attitude Problem Retrieved from www.marketography.com