TABLE OF CONTENT
1. EXECUTIVE SUMMARY ..……………………………………………………… 3
1.1 Introduction of Company Background ……………………………… 3
1.2 Objective and Goal ………………………………………………………… 3
2. SUPPLY CHAIN MANAGEMENT IN MCDONALD’S
2.1 What Is Supply Chain Management ……………………………… 4
2.2 Supply Chain Process …………………………………………… 5
2.3 The Importance of Supply Chain Management ……………………. 6
2.4 McDonald’s Suppliers ……………………………………………… 7
3. DISTRIBUTION CENTRE ……………………………………………………… 7
4. COLD CHAIN CONCEPT IN MCDONALD’S
4.1 Temperature Controlled Supply Chain ………………………….. 8
4.2 Cold Chain Management ……………………………………………. 9
5. PUSH AND PULL STRATEGY 5.1 Push Process …………………………………………………….. 10 5.2 Pull Process …………………………………………………….. 11
6. ANALYSIS
6.1 Cold Chain Concept ……………………………………………………. 11
6.2 Temperature Controlled Trucks ………………………………….. 12
7. RECOMMENDATION ………………………………………………….. 12
8. REFERENCING ………………………………………………………….. 13
1. EXECUTIVE SUMMARY
McDonald’s philosophy ‘one world, one burger’ has a vast significance in delivering performance. The key ingredients in achieving productivity, such as having a systematic work process, collaboration and information sharing among team mates and suppliers, will be the main focuses of generating good quality, perfect customer services, and affordable prices in customer deliverance.
1.1 Introduction of Company Background
In 1979 McDonald's opened its first restaurant in Singapore. The world's highest volume of hamburger was served on October day at Liat Tower. Today McDonalds is the most popular fast food chain in Singapore with over 110 outlets, hiring about 7,000 employees and serving 1.2 million customers every week.
Their philosophy has been ‘one world, one burger’ which means burgers must be consistent in term of tastes, cooking method, presentation, cost and quality.
1.2 Objective and Goal
McDonald’s objective is to provide its customer highest quality food and to be