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Introduction to AirAsia

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Introduction to AirAsia
1.0 Introduction to AirAsia
Established in 1993 and officially started its operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001, the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia, Tony Fernandes. From then, AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier.
The main hub of AirAsia is in Kuala Lumpur, namely the Low Cost Carrier Terminal (LCCT). In 2003, AirAsia launched its second hub at the Senai International Airport in Johor Bahru. Besides, AirAsia also launched its first international flight to Bangkok in the same year. Since then, AirAsia’s has been expanding its routes to different countries such as Singapore, Indonesia, Philippines, and China.
AirAsia’s low fare service is not limited to flights in Asia countries. In 2009, AirAsia launched its flight to London through AirAsia X, an associate company that offers long-haul services from Kuala Lumpur. Through AirAsia X, AirAsia has successfully opened various profit-making routes to countries such as Australia, France, Iran, New Zealand and South Korea. With that, AirAsia has successfully managed to build a bigger and stronger customer base.
To date, AirAsia flies over 61 domestic and international destinations with 108 routes and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. Furthermore, AirAsia has flown over 55 million guests across the region and will continue to create more route network in order to deliver greater benefits to the customers. With the joint efforts together with its five subsidiaries, namely Thai AirAsia, Indonesia AirAsia, VietJet AirAsia, AirAsia Philiphines, and AirAsia Japan, AirAsia promises to deliver the lowest fare to the customers in the hope of getting the customers to the desired destinations.
Besides generating profits from the day

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