Introduction to International business

INTERNATIONAL BUSINESS

Pham To Mai
University of Economics and Law
National University of HCMC

INTRODUCTION TO
INTERNATIONAL BUSINESS

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Course Introduction

Firm

Strategy,
Structure and
Operation of
International
Business
(Part 5&6)
PTM – Introduction to International Business

International
Business
Environment
(Part 2, 3&4)
07-Sep-14

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Course Books & Reference Books
Charles W. L. Hill (2011), International
Business: Competing in the Global
Marketplace, 8th Edition, McGraw-Hill/ Irwin,
New York.
Ricky W. Griffin, Michael W. Pustay (2013),
International Business, Seventh Edition,
Pearson.
Phillip R. Cateora, Mary C. Gilly, John L.
Graham (2011), International Marketing,
Fifteenth Edition, McGraw-Hill/ Irwin, New York.
PTM – Introduction to International Business

07-Sep-14

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Course Requirements
Read textbook, cases & materials as required in advance of each class
Actively listen and participate in the class Fulfill all individual and group assignments PTM – Introduction to International Business

07-Sep-14

6

Course Assessment
Assessment
Participation in class
Individual Assignments
Group Assignment
60-minute Final examination
PTM – Introduction to International Business

Weighting
15%
15%
30%
40%
07-Sep-14

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What is International Business?
Any business transaction between entities from more than one country to serve their purposes.
Main Purposes for International
Business:
Expand the market and increase sales
Exploit foreign resources
Disperse risks
PTM – Introduction to International Business

07-Sep-14

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International Business Activities
International Trade: Exports and Imports
Trade in goods (tangible products) = merchandise exports & imports = visible trade Trade in services (intangible products) = service exports & imports = invisible trade

Turn-key Projects: contractual relationship in which the contractor agrees to handle every detail