Introduction to Management

Introduction to Management Assignment

Mio Linggo Pratama Haloho

CT0200684

FTDipcom(BA)-16

Table Content
1. Introdcution 3
2. Company Background 4
3. Country Background 5
4. SWOT Analysis 4.1 Strength 6 4.2 Weaknesses 6 4.3 Opportunities 6 4.4 Threats 6
5. Pest analysis 5.1 Political and Legal 7 5.2 Economic 7 5.3 Socio-cultural 7 5.4 Technological 8
6. Porter’s analysis 6.1 Threats of New Entrants 9 6.2 Bargaining Powers of Suppliers 9 6.3 Bargaining Powers of Customers 9 6.4 Threats of Substituted Products 10 6.5 Competitive Rivalry 10
7. Recommendations 11
8. Conclusions 12

Reference list

1. Introduction

This report will discuss about company background, country background, SWOT analysis, Pest analysis, Porter’s analysis and give recommendations. At this report the brand chosen is Louis Vuitton.
Louis Vuitton Mattenier also known as Louis Vuitton and shorten to LV. The Louis Vuitton label was founded by Vuitton in 1854 on Rue Nueve Des Capucines in Paris, France. As well as the headquarters its self