PROJECT SUMMARY
INTRODUCTION: Ever since the first experiment on conformity was conducted by Jenness in 1932, psychologists have tried to measure conformity under various situations. Historically, conformity has been measured in numerous ways, though the most widely used methods have been behavioural observations and self reports (Scher and Thompson, 2007). While Asch’s Experiment (1951) remains the most popular work on conformity, Zimbardo (1971) and Milgrams’ (1974) work are noteworthy.
AIM AND HYPOTHESIS: We wanted to find out whether undergraduate students conform to social norms or not? Also, what are the likely reasons for their behaviour? For this, we created our own experiment. However, let us define conformity and other key variables first. Kalat (2008) defines conformity as changing one’s behaviour to match other people’s behaviour or expectations. It is the dependant variable (DV) in our experiment and we gave it an operational definition. We measured DV by the subject’s correct gender identification and subsequent action of walking through the door assigned for their respective gender. This is further elaborated under the Research Method section. The independent variable (IV) in our experiment was self-monitoring attitude. We chose IV as our group believed that it is primarily high self-monitoring people are more conscious about their social image and are thus more likely to conform in general than low-self monitoring people and vice versa. The operational definition for self monitoring attitude was the score on Self-Monitoring (SM) Scale created by Mark Synder in the early 1970’s. Frayer believes that the personality test measures how much an individual would change his behaviour to suit situational cues. It has 25 questions in total and has been attached
References: Retrieved December 2, 2012, from De Anza College Website: http://faculty.deanza.edu/frasermary/stories/storyReader$157 4 Retrieved December 2, 2012, from http://montclairsoci.blogspot.hk/2009/07/civility-or-mindless-compliance.html 5. Booker, Karene. (2012). Youths ' well-being linked to how well they conform to gender norms Retrieved December 4, 2012, from Retrieved from December 7, 2012, http://faculty.rhodes.edu/wetzel/223webproj/conformity%20and%20gender/ 7 8. Science Daily. Jul 9, 2011. Sexual Orientation and Gender Conforming Traits in Women Are Genetic, Study Finds Retrieved December 9, 2012, from http://www.sciencedaily.com/releases/2011/07/110707173319.htm