How to Pass LCCI Examinations Board Public Relations – Second Level
How to Pass LCCI Examinations Board Public Relations – Second Level
STIKOM LSPR - Jakarta
2
How to Pass Public Relations 2nd Level
Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari, MSi Produced by learning materials center
Copyright STIKOM LSPR 2009
Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta
Produced for Learning Materials Center
How to Pass LCCI Examinations Board Public Relations – Second Level
STIKOM LSPR - Jakarta
3
INFORMATION
This subject consisting of: 1) Subject Outline: The subject outline provides an overview of the subject covered during semester 1 and 2. It also provides with introduction of the lecturer/study guide writer. Scheme of Work: This contains topics and content discuss per week, per chapter, including schedule for midtest, and final test for two semesters. Study Guide: The study guide gives an introduction to each topic, and also an contains an explanation in a structured topic-by-topic patterns for the session. Sources: References use for preparing this study guide by lecturer/writer Readings: The readings are a collection of published material necessary for succesful completion of the subject.
2)
3)
4) 5)
How to Pass LCCI Examinations Board Public Relations – Second Level
STIKOM LSPR - Jakarta
4
Welcome to Introduction of Public Relations and The Role of Public Relations
I was born in Jakarta, Indonesia to spend the first eighteen years preparing for my future in life which opportunity has lead me to take my bachelor degree in the United States of America. I graduated ahead of schedule, from Southern University, Tennessee, USA with a Bachelor Degree in Public Relations. To my advantage and their benefits, the University gave me the opportunity to be a freelance campus biweekly newspaper writer. I had wonderful experiences being a reporter, since I