Child Safety is one of the largest concerns for parents and lifeguards. Children ages 1 to 4 have the highest drowning rates. In a study done in 2009, among children 1 to 4 years old who died from an unintentional injury, more than 30% died from drowning (Unintentional Drowning1) among children ages 1 to 4 most drowning occur in home swimming pools.
Factors such as access to swimming pools the desire or lack of desire to learn how to swim, and choosing water-related recreational activities may contribute to the racial differences in drowning rates.
The magic bubble would sell very well in Walgreens, CVS, Wal-Mart and Target. In such franchises throughout the US would make it easy and very much scene by parents and children while shopping. It would be displayed by all the summer necessities and floating devises. Although this product would be in affordable stores it must at least cost around $39 .99 for the children sizes. The adult body suit would be around $59.99 due to the extra material and appearance of a stylist wet suit to appeal to surfers. The Magic bubble is packed in a small box that would give its target market the statics of children drowning and the safely it provides for people. 19% of drowning deaths involving children occur in public pools with certified lifeguards present. A swimming pool is 14 times more likely than a motor vehicle to be involved in the death of a child age 4 and under. An
Cited: "4 Ways Marketers Can Drive Revenue--And Prove It." Fast Company. N.p., n.d. Web. 09 Apr. 2013. "Boy Dies Of Dry Drowning After Leaving Pool And Walking Home." Medical News Today. MediLexicon International, 06 June 2008. Web. 09 Apr. 2013. "Drowning Doesn’t Look Like Drowning." Mario Vittone RSS. N.p., n.d. Web. 09 Apr. 2013. R. Eichelberger, Martin R., MD. "Safe Kids Worldwide." Safe Kids Worldwide. N.p., n.d. Web.