When companies begin to dominate the local market most of the time they would want to expand their horizons to the outside world where it could either make great strides or horrible losses.Corinthia Hotels is a Maltese founded company which began from a beautiful villa around 40 years ago in Malta that has now spread to Europe and north Africa in countries like Hungary,Portugal,Russia,Czech republic and Libya.The success of this company has been brought about by careful analysis of the country it intends to operate in. Reasons being for every business that wishes to go international and wanting to expand are Survival,Core competancy,globalisation and maximisation of profits/resources.Learning the culture and way of life of the people is of utmost importance as to be alert not to offend anybodies beliefs or traditions and making sure that your product/service is in Demand as to avoid suffering potential losses in foreign investments.To see how businesses cope with these problems we shall see how the P.E.S.T. analysis plays a vital role in assasing the countries current situation.Also how organisations all over the world should abide by certain rules which are monitored by the World Trade Organisation.A useful tool in making trade and the running of the business’ easyer is having a common currency as to avoid problems.These problems might consist of trade barriers as we shall see further on which for some reason or another would discourage companies from opening up.Despite rules,regulations and determined business men,in the last segment of my report we will find out that there are more or less 10 strategic risks that entrepreneurs have little or no control over,only predictions and awareness can provide limited help in making the right decisions when launching your desired product on foreign land.
Section 1 - The Business Environment of any Maltese Business Affliated with MHRA Operating in the EU
Corinthia is a great example of making use of