Investigating Overseas Students' Attitudes to find Effective Online Advertising in Australia
Contents Abstract…………………………………………………………………………………….2 Methodology……………………………………………………………………………..3 Results………………………………………………………………………………………4 Introduction………………………………………………………………………………9 Discussion……………………………………………………………………………….11 Reference………………………………………………………………………………..15 Appendix…………………………………………………………………………………17
Abstract
This study hypothesized that international students in Australia prefer online advertising especially on social media sites than offline advertising. In addition, it can be assumed that them pay greater attention to the products when their friends “like” it social media. This study was conducted with 50 students at Navitas and 9 questions were asked in limited time. International students prefer online advertising than offline advertising. The study supports the assumption that the platform of social media is filled with commercial that their friends “shared” or “liked” far more than America users.
Methodology
The principal aim of this research is to investigate overseas students’ attitudes to find effective online advertising in Australia among overseas students. A sample group of 25 female and 25 male overseas students were practically randomly for the investigation. The majority of respondents were from China, others included Japan, Thailand, Nepal, Mexico, Columbia, Venezuela, Hong Kong, Taiwan, Vietnam, Indonesia, Slovakia, Korea and Peru.
The research was carried out on 23th May 2013. All participants were studying at Navitas English in Sydney and the substantial number of them was 18-24 years old. These groups of students spent five to ten minutes to complete the questionnaire.
The research was conducted in the form of a questionnaire and given to respondents. The questionnaire was composed of nine questions that were seven close-ended questions and two open-ended questions. The questionnaire involved three sections.
Abstract
This study hypothesized that international students in Australia prefer online advertising especially on social media sites than offline advertising. In addition, it can be assumed that them pay greater attention to the products when their friends “like” it social media. This study was conducted with 50 students at Navitas and 9 questions were asked in limited time. International students prefer online advertising than offline advertising. The study supports the assumption that the platform of social media is filled with commercial that their friends “shared” or “liked” far more than America users.
Methodology
The principal aim of this research is to investigate overseas students’ attitudes to find effective online advertising in Australia among overseas students. A sample group of 25 female and 25 male overseas students were practically randomly for the investigation. The majority of respondents were from China, others included Japan, Thailand, Nepal, Mexico, Columbia, Venezuela, Hong Kong, Taiwan, Vietnam, Indonesia, Slovakia, Korea and Peru.
The research was carried out on 23th May 2013. All participants were studying at Navitas English in Sydney and the substantial number of them was 18-24 years old. These groups of students spent five to ten minutes to complete the questionnaire.
The research was conducted in the form of a questionnaire and given to respondents. The questionnaire was composed of nine questions that were seven close-ended questions and two open-ended questions. The questionnaire involved three sections.
References: n.a. (2013). The Benefits of Online Advertising. Retrieved May 29, 2013, from http://www.letsdesignsites.com/the-benefits-of-online-advertising.html n.a n.a. (2012). Like it or not, Friends and Followers Impact Consumer Behavior. Retrieved May 29, 2013, from http://blog.thesanjosegroup.com/?p=1756 n.a n.a. (n.d.). Some General Differences between Chinese and American Cultures. Retrieved June 4, 2013, from http://www.china-nafsa.aief-usa.org/culture/differences.htm Appendix