Investing in Brazil
FDI project
Table of Content
1. Company Overview and Strategy ........................................................................................................ 2
a) Hermes ............................................................................................................................................ 2
b) Place ................................................................................................................................................ 2
2. Description of FDI Project.................................................................................................................... 2
a) FDI & Scope of the project .............................................................................................................. 2
c) Hermès’ strengths and weaknesses ................................................................................................ 2
3. Rationale for the original FDI Project .................................................................................................. 3
a) Market of luxury goods ................................................................................................................... 3
c) Culture ............................................................................................................................................. 3
d) Economic growth ............................................................................................................................ 3
e) Nearly Half of All Brazilians Read Newspapers ............................................................................... 3
f) Tax side and revenue side ................................................................................................................ 3
4. Target Country Business Environment ................................................................................................ 4
a) Strengths
Table of Content
1. Company Overview and Strategy ........................................................................................................ 2
a) Hermes ............................................................................................................................................ 2
b) Place ................................................................................................................................................ 2
2. Description of FDI Project.................................................................................................................... 2
a) FDI & Scope of the project .............................................................................................................. 2
c) Hermès’ strengths and weaknesses ................................................................................................ 2
3. Rationale for the original FDI Project .................................................................................................. 3
a) Market of luxury goods ................................................................................................................... 3
c) Culture ............................................................................................................................................. 3
d) Economic growth ............................................................................................................................ 3
e) Nearly Half of All Brazilians Read Newspapers ............................................................................... 3
f) Tax side and revenue side ................................................................................................................ 3
4. Target Country Business Environment ................................................................................................ 4
a) Strengths
References: - Hermès: Reference Document – Annual report, 2011 http://www.hermesinternational.com/content/download/609/4430/version/2/file/Document+de+r%C3%A9f%C3 - Hermès: Turnerover – 2nd quarter, 2012 http://finance-fr.hermes.com/2012/CHIFFRE-D-AFFAIRES-2EME-TRIMESTRE-2012 - Ernest&Young: Growing opportunities - Russia FDI report, 2011 http://www.ey.com/Publication/vwLUAssets/Growing-opportunities-Russia-FDI-ReportEN/$File/Growing-opportunities-Russia-FDI-Report-EN.pdf http://articles.latimes.com/2012/aug/22/business/la-fi-mo-russia-wto-20120822 - World trade organization, 2012