Investing into the Web: Google and YouTube
Investing into the Web: Youtube and Google
Background and Attraction to invest in this Stock
In the past decade there has been a substantial growth in computing technology that has ignited a new revolution of online media for consumers. The internet now provides a greater amount of innovation for the entertainment industry. These innovations have provided businesses to be able to market a profitable model to the masses that in effect broadens the availability of entertainment interests of the consumer. Many companies have taken on this endeavor and have become a common place name globally. The largest name in the online community, Google, understood that internet video was the next step in expanding their ever-growing online presence; however, entering a market where AOL, MSN, and Yahoo claimed to be the titans of the online world was not going to be easy without innovation.
In the attempts to break its way into the market, Google launched its name into the online video market by starting their own media site, Google Video. At first, Google provided a service that allowed users to search captions from TV shows, but did not display video content. Three months into its launch Google decided to accept user created videos. This enabled them to create massive amounts on content without any production costs, however, the online player that allowed videos to be watched was limiting. The downloadable video plug-in, by VideoLAN, did not give users the ability to watch videos on a consistent basis. In September, Google switched to the Adobe Flash plug-in; because a greater amount of users already had it installed and also provided faster results. Once this issue was resolved Google started its own premium content store that provided content from such names as CBS, Sony, BMG, and ITN, in January 2006. This growth from added content created for the pursuit of expansion and in search of greater talent within the industry caused for the glimpse of acquiring the infant, yet
Background and Attraction to invest in this Stock
In the past decade there has been a substantial growth in computing technology that has ignited a new revolution of online media for consumers. The internet now provides a greater amount of innovation for the entertainment industry. These innovations have provided businesses to be able to market a profitable model to the masses that in effect broadens the availability of entertainment interests of the consumer. Many companies have taken on this endeavor and have become a common place name globally. The largest name in the online community, Google, understood that internet video was the next step in expanding their ever-growing online presence; however, entering a market where AOL, MSN, and Yahoo claimed to be the titans of the online world was not going to be easy without innovation.
In the attempts to break its way into the market, Google launched its name into the online video market by starting their own media site, Google Video. At first, Google provided a service that allowed users to search captions from TV shows, but did not display video content. Three months into its launch Google decided to accept user created videos. This enabled them to create massive amounts on content without any production costs, however, the online player that allowed videos to be watched was limiting. The downloadable video plug-in, by VideoLAN, did not give users the ability to watch videos on a consistent basis. In September, Google switched to the Adobe Flash plug-in; because a greater amount of users already had it installed and also provided faster results. Once this issue was resolved Google started its own premium content store that provided content from such names as CBS, Sony, BMG, and ITN, in January 2006. This growth from added content created for the pursuit of expansion and in search of greater talent within the industry caused for the glimpse of acquiring the infant, yet