ABSTRACT This paper while discussing the characteristics of the Indian individual investors along makes an attempt to discover the relationship between a dependent variable like Risk Tolerance level and independent variables such as Age, Gender of an individual investor on the basis of the survey. Indian investors are high income, well educated, salaried, and independent in making investment decisions and conservative investors. The research design constitutes the blue print for the data collection, measurement and analysis of data. The descriptive research design has been employed for the present study. It is the overall operational pattern or framework of the research that stipulates what information is to be collected from which sources by what procedures. The results indicate that majority of the investors are regular traders. KEYWORDS: Investors, Share market, CSE.
INTRODUCTION There is an extraordinary growth in the investment sector both in terms of volume and number of investors in India over the past decade due to the deregulation of Indian financial sector. There is a spurt of various investment products with numerous options to lure the investors to invest. The commodity market is getting momentum, the reality market is booming, the Gold market is at its peak, the capital market reforms also boosted the investors to invest huge fund in share market, the advancement in technology also heighten the investment opportunities to the small and medium investors at present. The number of regional stock exchanges in India has increased to 22. Equity shares as an investment option has come a long way from the mere higher dividend expectations to the greater capital appreciation. Price discovery through Book Building process has given tremendous boost to the Initial public offers (IPO) and further public offers (FPO). The structure of the Indian