investors perception towards mutual fund in sbi mutual funds

International Journal of Accounting and Financial
Management Research (IJAFMR)
ISSN 2249-6882
Vol. 3, Issue 2, Jun 2013, 1-12
© TJPRC Pvt. Ltd.

A STUDY OF INVESTORS ATTITUDE TOWARDS MUTUAL FUND WITH SPECIAL
REFERENCE TO INVERSOTRS IN SOLAPUR CITY
PRITAM P. KOTHARI1 & SHIVGANGA C. MINDARGI2
1

Head Department of Management Studies, Bharati Vidyapeeth Deemed University, Pune
Abhijit Kadam Institute of Management and Social Sciences Solapur, India

2

Assistant Professor, Department of Management Studies, Bharati Vidyapeeth Deemed University, Pune
Abhijit Kadam Institute of Management and Social Sciences Solapur, India

ABSTRACT
The role of Indian mutual fund industry as significant financial service in financial market has really been noteworthy. In fact, the mutual fund industry has emerged as an important segment of financial market of India, especially in channelizing the savings of millions of individuals into the investment in equity and debt instruments. Mutual funds are seemingly the easiest and the least stressful way to invest in the stock market. Quiet a large amount of money has been invested in mutual funds during the past few years. Any investor would like to invest in a reputed Mutual Fund organization. Mutual funds are financial intermediaries concerned with mobilizing savings of those who have surplus and the canalization of these savings in those avenues where there is a demand for funds. These intermediaries employ their resources in such a manner as to provide combined benefits of low risk, steady return, high liquidity and capital appreciation through diversification and expert management. Reforms in the Indian economic system and the opening up of the economy have been the reasons for the tremendous growth in the Indian capital market. This study analyzes the impact of different demographic variables on the attitude of investors towards mutual funds. Apart from this, it also focuses on the benefits delivered by

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