1.Remarkably thin and light, the iPad mini is the perfect size for holding in one hand. The iPad mini also fits comfortably in the pocket of a coat or a handbag, making it ideal for use on the move. It's also beautifully designed, with obvious influences taken from Apple's iPhone 5. Finally, it's Apple's cheapest iPad starting at like 270. The iPad Mini supports the LTE networks of AT&T, Sprint, and Verizon Wireless (no luck, T-Mobile!). This means it has access to 4G mobile broadband in hundreds of markets around the country. Even with LTE on board, Apple says the iPad Mini will still get about 10 hours of battery life. That's an incredible amount of uptime when considering the productivity needs of today's mobile professionals.
2.It's no surprise that Apple is charging a HUGE price for its smaller tablet when compared to other 7-inch models. With an introductory price of $329, it costs a full $80 more than the 16 GB Nexus 7. Of course, the Nexus 7 is thick, heavy, and made of plastic, while the iPad Mini is thin, light, and made of aluminum. It also has a slower processor than iphone 5 or the regular ipads. Its comes with the dual core A5 when iphone 5 has A6 chips and ipad has A6X chips.
3. Through advertising and marketing. Word of mouth is the best advertisement, so when people get this item, the first thing they do is tell their friends how cool it is and all good and bad things about the product. That’s adds value to the item through societies