IPHONE
In recent years, there has been increased media, social and political criticism directed at the alcoholic beverage industry. An increasingly negative perception in society towards alcohol could prompt legislators to implement restrictive measures such as limitations on availability, advertising, sponsorships, distribution and point-of-sales and increased government tax and may cause consumption trends to shift away from beer to non-alcoholic beverages. Negative publicity, restrictive measures and potential change in consumption trends could lead to a decrease in brand equity and sales of HEINEKEN’s products. Advocating responsible consumption through our brands
Our flagship Heineken® brand is instantly recognised all over the world and our local brands are often trusted leaders in their respective regions. Through the power and reach of our brands, we can bring a message that responsible consumption is aspirational directly to our consumers. • Building partnerships in each of our markets
We work closely together with local governments, NGOs and specialists to encourage responsible consumption and reduce harm caused by abuses such as under-age drinking or drinking and driving. Our aim is to have a measurable partnership that addresses alcohol abuse in every market. • Taking action at industry level
In collaboration with 12 global producers of beer, wine and spirits we have committed to action in five key areas: under-age drinking, marketing codes of practice, consumer information and product innovation, drink-driving and retailer support. These collective commitments are in support of the World Health Organization’s Global Strategy to Reduce the Harmful Use of Alcohol. Corecompetitive value
) Heineken® was the first and remains the only truly global beer brand, enjoyed in 178 countries around the world
) We have a unique, worldwide footprint with operations in over 70 countries, which means we have a
Our flagship Heineken® brand is instantly recognised all over the world and our local brands are often trusted leaders in their respective regions. Through the power and reach of our brands, we can bring a message that responsible consumption is aspirational directly to our consumers. • Building partnerships in each of our markets
We work closely together with local governments, NGOs and specialists to encourage responsible consumption and reduce harm caused by abuses such as under-age drinking or drinking and driving. Our aim is to have a measurable partnership that addresses alcohol abuse in every market. • Taking action at industry level
In collaboration with 12 global producers of beer, wine and spirits we have committed to action in five key areas: under-age drinking, marketing codes of practice, consumer information and product innovation, drink-driving and retailer support. These collective commitments are in support of the World Health Organization’s Global Strategy to Reduce the Harmful Use of Alcohol. Corecompetitive value
) Heineken® was the first and remains the only truly global beer brand, enjoyed in 178 countries around the world
) We have a unique, worldwide footprint with operations in over 70 countries, which means we have a