Is Advertising Manipulation
Is advertising manipulation?
Introduction
Advertising, a word with a large background that is similar to marketing plays an important role in the world of media and other parts. The first things that come into mind when we talk about advertising are money, customers, and adequate services. Advertising exists to help society by giving them information on products and services and make purchases according to people’s desires and needs. The global market place is seen as a giant negotiating table where everyone is a participant whether they realize it or not. Negotiating has become a way of life for many people and it is through this phenomenon that advertisements came in. Advertisements have increased with more creativity versions that seek to promote a better or a cheaper service that will likely appeal to the ignorant as well as to the most intelligent consumer. Advertisements seem to negotiate on the likes and preference of the consumers buys offering what the consumer wants.
Advertisements are not essentially negative in nature but they have turned to be a major manipulator of the consumer and buyers perceptions. However, with the growth of the media, people are on daily basis being bombarded by hundreds of messages that seems to appeal to their normal everyday lifestyle. The advertisements will touch on major key areas such as transport services, health, clothes, vehicles, creams, soaps as well as drinks. The advertisements will be seen in various messages that crop up in a number of newspapers, magazines, televisions, radio and currently as pop ups in various web sites. The messages are so distinct that one cannot help to avoid them. For example, one may be driving to work listening to their favorite radio program and this is then followed by a series of advertisements (Brett, 2003, p. 249-273). The use of manipulation in advertisement has become a major trend. Advertisement is seen as the act of passing of information that is
Introduction
Advertising, a word with a large background that is similar to marketing plays an important role in the world of media and other parts. The first things that come into mind when we talk about advertising are money, customers, and adequate services. Advertising exists to help society by giving them information on products and services and make purchases according to people’s desires and needs. The global market place is seen as a giant negotiating table where everyone is a participant whether they realize it or not. Negotiating has become a way of life for many people and it is through this phenomenon that advertisements came in. Advertisements have increased with more creativity versions that seek to promote a better or a cheaper service that will likely appeal to the ignorant as well as to the most intelligent consumer. Advertisements seem to negotiate on the likes and preference of the consumers buys offering what the consumer wants.
Advertisements are not essentially negative in nature but they have turned to be a major manipulator of the consumer and buyers perceptions. However, with the growth of the media, people are on daily basis being bombarded by hundreds of messages that seems to appeal to their normal everyday lifestyle. The advertisements will touch on major key areas such as transport services, health, clothes, vehicles, creams, soaps as well as drinks. The advertisements will be seen in various messages that crop up in a number of newspapers, magazines, televisions, radio and currently as pop ups in various web sites. The messages are so distinct that one cannot help to avoid them. For example, one may be driving to work listening to their favorite radio program and this is then followed by a series of advertisements (Brett, 2003, p. 249-273). The use of manipulation in advertisement has become a major trend. Advertisement is seen as the act of passing of information that is
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