Is Advertising a Mirror or a Maker of the Evils in Society
Introduction
This paper is discussing ethical evils which are used within advertising and the relationship this advertising has within today’s society. Complaints in advertising have increased by 7.9% since 2006 with violence being at the centre of these complaints (ASA, 2007). We will centre this paper on violent advertising, but, we will also look briefly at two other ethical issues within advertising, racism and alcohol we will look at the arguments for and against the effects these forms of advertising have within today’s society.
Complaints in violent advertising are on the increase, between January and October 2007, 1748 complaints were made (ASA, 2007). Violent advertising is not all the same, there are different types of violence within advertising the identifiable core areas where violent advertising is present is within film and game advertising, advertising featuring guns and knives and other types of advertising depicting types of violence such as domestic violence we will be looking at these areas within the paper, along with the interpretations of violent advertising and specifically looking at how it can affect children.
Racism within advertising are now rarely seen due to modern day standards of equality but when an advertisement is seen to be sexist or racist it sparks a debate within society, we will discuss the impacts of such advertisements.
Alcohol is not necessarily considered as an evil within today’s society but when the advertising is viewed by people under the age of 18 it can present a problem, we will look at the effects that advertising can have on persons under the legal drinking age.
Is advertising a maker of evil in society
Before we can start to look at violence in advertising it is important that we understand what violence is, the modern day interpretation of violence states that the definition of violence came to the conclusion that there is various types of violence and it cannot all be accurately defined (Berger, A. 1994)
This paper is discussing ethical evils which are used within advertising and the relationship this advertising has within today’s society. Complaints in advertising have increased by 7.9% since 2006 with violence being at the centre of these complaints (ASA, 2007). We will centre this paper on violent advertising, but, we will also look briefly at two other ethical issues within advertising, racism and alcohol we will look at the arguments for and against the effects these forms of advertising have within today’s society.
Complaints in violent advertising are on the increase, between January and October 2007, 1748 complaints were made (ASA, 2007). Violent advertising is not all the same, there are different types of violence within advertising the identifiable core areas where violent advertising is present is within film and game advertising, advertising featuring guns and knives and other types of advertising depicting types of violence such as domestic violence we will be looking at these areas within the paper, along with the interpretations of violent advertising and specifically looking at how it can affect children.
Racism within advertising are now rarely seen due to modern day standards of equality but when an advertisement is seen to be sexist or racist it sparks a debate within society, we will discuss the impacts of such advertisements.
Alcohol is not necessarily considered as an evil within today’s society but when the advertising is viewed by people under the age of 18 it can present a problem, we will look at the effects that advertising can have on persons under the legal drinking age.
Is advertising a maker of evil in society
Before we can start to look at violence in advertising it is important that we understand what violence is, the modern day interpretation of violence states that the definition of violence came to the conclusion that there is various types of violence and it cannot all be accurately defined (Berger, A. 1994)
Bibliography: Brown, A. (2004) “The Ethics Of Marketing To Children”, The journal of the Marketing society, Issue. 25, pp. 22-32, available: http://www.warc.com/ArticleCenter/Default.asp?C Type=A&AID=WORDSEARCH78869&Tab=A [accessed 8/12/2008] Chan, K Oates, C., Blades, M., & Gunter, B. (2001) “Children and Television advertising: When do O 'Sullivan, T