First of all, according to the theory of duties, most of us think that there are clear obligations we have as human beings, such as to care for our children, and to not commit murder. In the business world, basic obligations are not defame competitors, not flam customers. But the duty theory base morality on specific, foundational principles of obligation. People should concern duties towards others. As we know, the most important rule for businessmen is to get profit maximization. Based on the duty theory, businessmen should think more about others’ profit when they are trying to achieve this goal. The duty theory divides these between absolute duties, which are universally binding on people. The absolute duties are of three sorts: avoid wronging others, treat people as equals, and promote the good of others. Therefore, it is reasonable for businessmen to seek profit as long as they do not ignore others’ profits. Any types of business bluffing will hurt other people’s benefits, so that it is not ethical.
Secondly, it is very common for us to determine our moral responsibility by weighing the consequences of our actions. According to the theory of consequentialist, normative principles require that we first evaluate both the good and bad consequences of an action. Then, we determine whether the total good consequences outweigh the total bad consequences. If the good consequences are greater, then the action is morally proper. If the bad consequences are greater, then the action is morally improper. In the