Is Corporate Social Responsibility Just ‘Market-‐ Ing’ or Does It Fulfill an Important Role in Improv-‐ Ing the World?
Work, Business and Society (LV 400591) Prof. Dr. Christina Teipen Summer Semester 2012 Essay:
Is Corporate Social Responsibility just ‘market-‐ ing’ or does it fulfill an important role in improv-‐ ing the world?
Tizian Kronsbein Naumannstraße 68 10829 Berlin tizian.kronsbein@gmail.com Matr.-‐Nr.: 344504
TABLE OF CONTENT
Table of Content .......................................................................................................................... 2 1. Introduction ............................................................................................................................ 3 2. What is Corporate Social Responsibility? ...................................................................... 4 2.1. A Definition of CSR ....................................................................................................................... 4 2.2 How to measure CSR Performance – What can an Organization do? ........................... 4 3. Economic Effects by Corporate Social Responsibility -‐ The Connection of Corporate Social Performance and Corporate Financial Performance .................. 5 4. Environmental Perspective -‐ Green Marketing ........................................................... 7 5. Social Perspective
Is Corporate Social Responsibility just ‘market-‐ ing’ or does it fulfill an important role in improv-‐ ing the world?
Tizian Kronsbein Naumannstraße 68 10829 Berlin tizian.kronsbein@gmail.com Matr.-‐Nr.: 344504
TABLE OF CONTENT
Table of Content .......................................................................................................................... 2 1. Introduction ............................................................................................................................ 3 2. What is Corporate Social Responsibility? ...................................................................... 4 2.1. A Definition of CSR ....................................................................................................................... 4 2.2 How to measure CSR Performance – What can an Organization do? ........................... 4 3. Economic Effects by Corporate Social Responsibility -‐ The Connection of Corporate Social Performance and Corporate Financial Performance .................. 5 4. Environmental Perspective -‐ Green Marketing ........................................................... 7 5. Social Perspective