Is Livestrong Successful In Media
LiveSTRONG Paper Outline * Outline – How the paper will be organized * Introduction – Brief Background of LiveSTRONG * Body * Explanation of why LiveSTRONG Cares about public Opinion * Who is the primary audience LiveSTRONG Targets * What is LiveSTRONG Trying to communicate and to who. * Outcomes LiveSTRONG is having on the opinion of Key Audiences * Is LiveSTRONG Communicating effectively? * Is LiveSTRONG Successful in Media, or online? * Is the message being received and understood by key audiences? * Improvement opportunities for LiveSTRONG Public Opinion * Recommendations on Communication efforts * Work Cited * Appendix
The LiveSTRONG Foundation …show more content…
This shows by being rated a top non-profit and its continued success. What comes to play in the 2013 public opinion environment is a whole new world of technology; the technology brings a whole new world of media. With the need media framing playing a big role in today’s society, we know that scandals sell, people want to sadly know the bad information about everyone and that is what they are most interested in. Applebee’s it also states that the public is tired of phonies, they want the truth, and the new media is giving the public what they want. (Sosnick, Dowd, & Fournier, 2006) With the truth in this case comes a bad public opinion environment. While LiveSTRONG is needed in the media and online, they are not in this setting in the way that is beneficial to the public opinion …show more content…
Analyzing whether the foundation has maintained their public opinion environment or if they are moving the needle forward or backwards statistically shows backwards. Tanker states “The last three years have been challenging, but we remain intently focused solely on our mission. We will forge ahead boldly because our work to support people affected by cancer now is both critical and unique.” The priorities of the foundation is on the right track by implementing key communication factors, analyzing the outcomes of their communication efforts, determining the targeted audience and whether they understand the communication methods, and lastly determining the reason behind the need for public opinion, the foundation will be able to successfully frame their target public
The LiveSTRONG Foundation …show more content…
This shows by being rated a top non-profit and its continued success. What comes to play in the 2013 public opinion environment is a whole new world of technology; the technology brings a whole new world of media. With the need media framing playing a big role in today’s society, we know that scandals sell, people want to sadly know the bad information about everyone and that is what they are most interested in. Applebee’s it also states that the public is tired of phonies, they want the truth, and the new media is giving the public what they want. (Sosnick, Dowd, & Fournier, 2006) With the truth in this case comes a bad public opinion environment. While LiveSTRONG is needed in the media and online, they are not in this setting in the way that is beneficial to the public opinion …show more content…
Analyzing whether the foundation has maintained their public opinion environment or if they are moving the needle forward or backwards statistically shows backwards. Tanker states “The last three years have been challenging, but we remain intently focused solely on our mission. We will forge ahead boldly because our work to support people affected by cancer now is both critical and unique.” The priorities of the foundation is on the right track by implementing key communication factors, analyzing the outcomes of their communication efforts, determining the targeted audience and whether they understand the communication methods, and lastly determining the reason behind the need for public opinion, the foundation will be able to successfully frame their target public